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The Pub at MMORPG.COM  » "2013 MMO earnings show World of Warcraft needs to switch to free-to-play model"

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141 posts found
  nariusseldon

Elite Member

Joined: 12/21/07
Posts: 19928

 
OP  2/05/14 5:00:18 PM#1

http://www.gamezone.com/news/2014/01/21/2013-mmo-earnings-show-world-of-warcraft-needs-to-switch-to-free-to-play-model

"revenue generated from free-to-play massive multiplayer online (MMO) games increased 45 percent in 2013. The free-to-play games category totaled $2.89 billion in sales in 2013, up from the 1.99 billion in 2012."

"Subscription-based, or pay-to-play, MMO games meanwhile saw their yearly totals drop 19 percent year-over-year. The pay-to-play category accounted for just $1.2 billion in sales in 2013."

"Although Blizzard has yet to fully make the jump, they have slowly started to introduce more and more in-game microtransactions. In fact, according to the same report, World of Warcraft generated $213 million in microtransactions in 2013 worldwide. Not bad for a game that turns 10 this year. Will 2013 be the end of the subscription-based World of Warcraft as we know it?"

  Zorgo

Advanced Member

Joined: 12/05/05
Posts: 2213

Who did wrong? The advertiser hired to sell the game or the consumer who put faith in advertising?

2/05/14 5:06:41 PM#2
Originally posted by nariusseldon

Will 2013 be the end of the subscription-based World of Warcraft as we know it?"

Since it is 2014.....the answer is, "No."

  Xodic

Apprentice Member

Joined: 8/27/03
Posts: 24

2/05/14 5:07:59 PM#3

Let us think about this a second. There are 4,112,654 quadrillion Asianized cash shop games VS maybe 6 subscription based games that are half decent enough to pay for….. The numbers I used are just as dumb as the ones used prior to me typing this.

  Talmien

Apprentice Member

Joined: 2/16/09
Posts: 76

2/05/14 5:10:39 PM#4
I have a feelings that the fact that MMOs are switching from subscription based models to f2p, is why subscription based revenues are decreasing, and f2p revenues are increasing so dramatically.
  nariusseldon

Elite Member

Joined: 12/21/07
Posts: 19928

 
OP  2/05/14 5:11:04 PM#5
Originally posted by Zorgo
Originally posted by nariusseldon

Will 2013 be the end of the subscription-based World of Warcraft as we know it?"

Since it is 2014.....the answer is, "No."

Will 2014 be the end of the sub-based WoW as we know it, then?

  nariusseldon

Elite Member

Joined: 12/21/07
Posts: 19928

 
OP  2/05/14 5:12:44 PM#6
Originally posted by Talmien
I have a feelings that the fact that MMOs are switching from subscription based models to f2p, is why subscription based revenues are decreasing, and f2p revenues are increasing so dramatically.

You are discounting the growth in LoL and WoT? They are a pretty good size part of the f2p revenue.

And what games switched from sub-only to f2p in 2013?

  Puffington

Novice Member

Joined: 8/18/10
Posts: 42

2/05/14 5:17:51 PM#7
Originally posted by nariusseldon

http://www.gamezone.com/news/2014/01/21/2013-mmo-earnings-show-world-of-warcraft-needs-to-switch-to-free-to-play-model

"revenue generated from free-to-play massive multiplayer online (MMO) games increased 45 percent in 2013. The free-to-play games category totaled $2.89 billion in sales in 2013, up from the 1.99 billion in 2012."

"Subscription-based, or pay-to-play, MMO games meanwhile saw their yearly totals drop 19 percent year-over-year. The pay-to-play category accounted for just $1.2 billion in sales in 2013."

"Although Blizzard has yet to fully make the jump, they have slowly started to introduce more and more in-game microtransactions. In fact, according to the same report, World of Warcraft generated $213 million in microtransactions in 2013 worldwide. Not bad for a game that turns 10 this year. Will 2013 be the end of the subscription-based World of Warcraft as we know it?"

 

I would say that the fall off you see in subscriptions is because of the MMOs that are good enough to actually charge a sub. You have 45743875837583 crappy F2P games and what 5-6 sub games? 2.89billion / 45743875837583  VS 1.2 billion / 6

I'd say WoW is doing just fine, and single F2P game out there would trade places with WoW in a heartbeat. WoW can lose a million people a year and still be a viable cash crop for several years. Not to mention they can charge a sub and STILL people pay for micro-transactions on top of that!

  xmechna

Novice Member

Joined: 4/12/05
Posts: 19

2/05/14 5:19:35 PM#8
Originally posted by Xodic

Let us think about this a second. There are 4,112,654 quadrillion Asianized cash shop games VS maybe 6 subscription based games that are half decent enough to pay for….. The numbers I used are just as dumb as the ones used prior to me typing this.

i <3 you,   just to add  There are 4,112,654 quadrillion Asianized cash shop games barely treding above water and 6 makeing enuff cash flow to make expansion after expansion =) the irony here is while the numbers are pulled out of somone arse  the general statement  is bout on par >.<  f2p cashshop needs to just die along with the cesspool of bs games that support it.

  Nadia

Elite Member

Joined: 7/26/03
Posts: 11514

2/05/14 5:21:20 PM#9
  Torvaldr

Elite Member

Joined: 6/10/09
Posts: 5858

2/05/14 5:23:22 PM#10
Originally posted by xmechna
Originally posted by Xodic

Let us think about this a second. There are 4,112,654 quadrillion Asianized cash shop games VS maybe 6 subscription based games that are half decent enough to pay for….. The numbers I used are just as dumb as the ones used prior to me typing this.

i <3 you,   just to add  There are 4,112,654 quadrillion Asianized cash shop games barely treding above water and 6 makeing enuff cash flow to make expansion after expansion =) the irony here is while the numbers are pulled out of somone arse  the general statement  is bout on par >.<  f2p cashshop needs to just die along with the cesspool of bs games that support it.

So you're saying a sub should be required with the cash shop or just f2p games with cash shops should die while the subscription games that have alternate revenue streams are okay.

Curse you AquaScum!

  nariusseldon

Elite Member

Joined: 12/21/07
Posts: 19928

 
OP  2/05/14 5:58:54 PM#11
Originally posted by lugal
[mod edit]

actually this time, i am quoting someone else .. none of the writing is mine.

And feel free to dispute the data he uses. Better yet, do you have evidence to show the data is false? I don't think the opinion of a random dude on the internet constitute rebuttal evidence.

 

  lizardbones

Elite Member

Joined: 6/11/08
Posts: 10718

I think with my heart and move with my head.-Kongos

2/05/14 6:01:39 PM#12
I don't think even WoW's servers could handle the influx of free players. I'm not sure their bank book could handle the people going F2P from subs either.

I can not remember winning or losing a single debate on the internet.

  nariusseldon

Elite Member

Joined: 12/21/07
Posts: 19928

 
OP  2/05/14 6:06:18 PM#13
Originally posted by lizardbones
I don't think even WoW's servers could handle the influx of free players. I'm not sure there bank book could handle the people going F2P from subs either.

That is why i think they are doing it gradually.

First, they make playing up to L20 free, and then they add more stuff into the cash shop.

Don't you think it is a pattern?

May be they won't make it all free all at once .. may be up to L60 in the next round .. then they can gauge the increase in traffic and plan ahead.

 

  Gaendric

Advanced Member

Joined: 4/20/04
Posts: 280

2/05/14 6:08:04 PM#14
Originally posted by nariusseldon
Originally posted by lugal
[mod edit]

actually this time, i am quoting someone else .. none of the writing is mine.

And feel free to dispute the data he uses. Better yet, do you have evidence to show the data is false? I don't think the opinion of a random dude on the internet constitute rebuttal evidence.

 

The data doesn't support the claim. Period.

I can say "2+2 = 4, and this means the sky is green." and when you tell me the sky isn't green refute you with "show me that my numbers are wrong!!!!" too. 

 

The mind projection fallacy is the assumption that our subjective judgments (or lack thereof) reflect intrinsic qualities of objects or reality in general.

  Dreamo84

Defender of Worlds

Joined: 5/20/04
Posts: 3024

I actually still like MMORPGs

2/05/14 6:08:18 PM#15

I don't see Blizz wanting to rock the boat until they at least reach only 1 million subs. I could see them extending the unlimited free trial beyond 20 to even lvl 50 or 60 though.

Too much risk for them to alienate their loyal subscribers right now. MMOs that go F2P have much more to gain than to lose.

I also don't see there being a huge rush to play WoW for free. After 10 years being a household name, I have a hard time believing anyone who wanted to try it, hasn't already. Not like all of a sudden 3 million people who never played WoW but always wanted to are gonna jump on the F2P. Might see some returning players, but I doubt it would be a huge to do.

  SuperNick

Advanced Member

Joined: 4/10/07
Posts: 401

2/05/14 6:10:34 PM#16

You realise those earnings are based solely on Blizzard's cash shop?

So basically WoW made 213 million selling the few mounts and odd bits they have on their store.

Also games like Dungeon Fighter Online, World of Tanks, SWTOR etc are anything but free to play.

Free-to-start, sure but good luck getting any kind of game enjoyment out of those games without paying.

Pay a sub or pay the equivalent in microtransactions; what's the difference?

  evryman13

Novice Member

Joined: 1/05/14
Posts: 19

2/05/14 6:11:44 PM#17
Originally posted by nariusseldon
Originally posted by lugal
[mod edit]

actually this time, i am quoting someone else .. none of the writing is mine.

And feel free to dispute the data he uses. Better yet, do you have evidence to show the data is false? I don't think the opinion of a random dude on the internet constitute rebuttal evidence.

 

Well, according to the data 0ver 80% of mmo players played f2p games, compare that to only 5%-10% who play p2p games.  It is easy to see the disparity in revenue when you consider the playing base.  And WoW still brought in over a billion dollars last year.  When you make more money than there are people in China free to play can wait.

"Those who stay will be champions"

  nariusseldon

Elite Member

Joined: 12/21/07
Posts: 19928

 
OP  2/05/14 6:11:59 PM#18
Originally posted by Gaendric
Originally posted by nariusseldon
Originally posted by lugal
[mod edit]

actually this time, i am quoting someone else .. none of the writing is mine.

And feel free to dispute the data he uses. Better yet, do you have evidence to show the data is false? I don't think the opinion of a random dude on the internet constitute rebuttal evidence.

 

The data doesn't support the claim. Period.

I can say "2+2 = 4, and this means the sky is green." and when you tell me the sky isn't green refute you with "show me that my numbers are wrong!!!!" too. 

 

How so?

F2P is making a lot more money than P2P, by their data.

WoW is now making a lot of money from cash shop ... isn't the conclusion pretty obvious?

Are you disputing WoW is making more (and a lot) of money off their cash shop? Are you disputing WoW is losing subs (and hence make less from p2p)?

  BeansnBread

Elite Member

Joined: 9/19/06
Posts: 5553

2/05/14 6:12:36 PM#19

I think F2P is an eventuality for WoW - I just don't think it's close. When Draenor comes out, they'll likely see that few million bump they see with their most recent expansions. Perhaps 2015 or 2016? It really depends on how well Draenor does.

 

Speculation is fun!

SWTOR is the greatest mmo ever!

  nariusseldon

Elite Member

Joined: 12/21/07
Posts: 19928

 
OP  2/05/14 6:13:18 PM#20
Originally posted by evryman13
Originally posted by nariusseldon
Originally posted by lugal
[mod edit]

actually this time, i am quoting someone else .. none of the writing is mine.

And feel free to dispute the data he uses. Better yet, do you have evidence to show the data is false? I don't think the opinion of a random dude on the internet constitute rebuttal evidence.

 

Well, according to the data 0ver 80% of mmo players played f2p games, compare that to only 5%-10% who play p2p games.  It is easy to see the disparity in revenue when you consider the playing base.  And WoW still brought in over a billion dollars last year.  When you make more money than there are people in China free to play can wait.

Yes .. precisely.

Don't you think Blizz should cater to, and get some money from, the 80% of the market, instead of just limiting themselves to the 5-10%, by YOUR numbers?

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