|42 posts found|
10/03/13 9:37:47 PM#41
Well I can sorta see what they were trying to do with the Surface.
They completely missed the smart phone boat (so they bought out Nokia, right when it could help them the absolute least)
They completely missed the tablet boat, despite ~almost~ inventing it back in the early 2000's (largely because they missed the phone boat).
Their main strength lay in larger corporate software - Office, Server, etc. And of course Windows.
So they tried to leverage that - create a new category all together that plays to their strengths, while merging in a lot of the benefits that people enjoy about all those boats that they missed, and then wrap it all up into one nice and tidy ecosystem - Windows 8 Phone, Windows 8 RT, and Windows 8, running on phones, on Surface RT tablet, and Surface Pro tablet. And of course, lots and lots of 3rd party hardware as well.
With the hardware side, the problem is, their phone business never really got off the ground, despite having their own dedicated phone manufacturer (who used to be the largest phone company in the world). Without the phone market, the tablet RT market is all by itself (since they are the only ARM-shared devices). And the full blown x86 device has the exact same problems it had back in 2001 - it still has crappy battery life (compared to everything else in the market), it's still bigger than everything else, and it still needs it's peripherals attached somehow (the keyboard is better than most, I admit, but expensive).
However, the hardware isn't the crux of the problem, because Microsoft isn't really a hardware company. The glue of the entire thing was Windows 8. Without good Windows 8 acceptance, nothing goes anywhere. And how did the public take Windows 8?
So... it wasn't that they were trying to cater to some ultra-small niche, it's that they were betting on jump starting an entire ecosystem around Windows 8 devices and pull the entire thing up by it's bootstraps, but it rather fell flat on it's face and all we are left with are some niche products.
10/05/13 3:25:58 PM#42
I have a surface pro. I love it. The most I'll use it for is zbrush. Outside of that, I'm gonna wait for the surface pro 3 with is long time from now.
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