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World of Warcraft

World of Warcraft 

General Discussion  » Call the ambulance WoW under 8 million subs now

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299 posts found
  Illyssia

Novice Member

Joined: 8/10/09
Posts: 1523

 
OP  7/26/13 6:05:19 AM#1

Well, folks as we all know World of Warcraft has been by far the largest franchise MMORPG for years now. Heck, they are even filming a Hollywood movie based on it now. But, over the past year or so cracks have appeared in the once golden cash cow and its numbers have fallen till now we hit 7.7 million. Is the WoW dream now over?

 

http://www.eurogamer.net/articles/2013-07-26-world-of-warcraft-subs-fall-again-to-7-7-million

 

I played Panda as a Mage levelling from 1-90 and it was fun, but I jumped off the ride at 90 rather than hop onto the gear grind treadmill of endgame again. Why? Well, I feel I have been there and done that as a former hardcore raider of that game. It wasn't offering anything new. But, the 1-90 ride was a good one, but end-game raiding is old hat, really small group dungeons and content is they best way to go now.

 

So what can Blizz do now. They have an in-game cash shop to bolster revenue, but that is not enough unless they go free-to-play with a buy-to-win cash shop. What is really needed is another overhaul to make the game mechanics more modern and a large fresh expansion with more adult lore.

 

Peeps. WoW is in trouble now, I think, and only firm and decisive action can reverse its steady decline now.

 

As always, feel free to comment...

 

 
  Trav24

Novice Member

Joined: 10/02/05
Posts: 6

Either love it or leave it alone..

7/26/13 6:07:01 AM#2
Even though it's on a decline it still will take a few more years for it to fall off
  Nadia

Elite Member

Joined: 7/26/03
Posts: 11430

7/26/13 6:09:18 AM#3

I resubbed 4 months ago but quit after 2 weeks

 

I wanted to see the Panda content but I couldnt stomache leveling thru Cata

 

Cata is not fun

if a game is not fun - why bother?

  Coman

Hard Core Member

Joined: 8/29/04
Posts: 1950

7/26/13 6:11:45 AM#4
If it had 3 million paying subs it would still make 45 million a month and I am pretty sure that WoW does not take that much money at the moment so the profits would still be high. 
  Ikeda

Hard Core Member

Joined: 10/07/10
Posts: 1974

7/26/13 6:13:08 AM#5

Nadia,  I agree with you 100%.

Still, show me a MMO with even a quarter of the WoW subscription base.... Even at this point.

  Apraxis

Elite Member

Joined: 9/28/05
Posts: 1463

7/26/13 6:18:12 AM#6

In all honestly. They have to do nothing.. at the moment.

Conversion to F2P they would more or less lose 7.7 million subs worth 15$ each (also just a part of that 7.7 million actually pay 15$.. it is a little bit different in asia). And you can never catch that source of income with microtransactions.

So but what may they do long term?

- add Cashshop with Box price and monthly sub. You can never be greedy enough.

- drop Box sales at some point. Or include all add-ons + main game for free to your next add-on sale. And this one is very likely at one point.

- and a very long way away convert to some kind of freemium service. With monthly sub option + limited free to play like all the other MMOs(EQ, LotR, usw.). But honestly as long as the have 3-5 million monthly paying customer it is not worth it.

And it was to be expected that the subs of WoW will at one point decrease. They have already earned more than enough from it. If WoW will die over time(below 3 million subs), it is the best opportunity to release Titan. Everything on schedule.

  coretex666

Hard Core Member

Joined: 1/03/12
Posts: 1816

"I shall take your position into consideration"

7/26/13 6:46:19 AM#7

It reached final stage of its product life cycle.

Every product does eventually, so it is not some rare phenomenon. The length of the lifecycle is what I find extraordinary in case of WoW. It has been out for a decade and it is likely to keep going for many more years. Of course the playerbase will be SIGNIFICANTLY lower than it was at its peak or even than it is now.

I believe it can remain a profitable product for a long time. However, the revenues will likely lose some zeros. It is nothing Blizzard would not expect. The question is, do they have anything that will help them maintain as much of their market share as possible? I always thought TITAN was supposed to serve this purpose. At this point, it seems rather unlikely.

From business / economic perspective, it will be interesting to watch Blizz in following decade. I am quite curious how much of their market share will they manage to hold without their only "Titan" which is currently WoW.

Currently playing: L2 Chronicle 4

  Adamantine

Apprentice Member

Joined: 1/07/08
Posts: 3316

War is not the ultima ratio, but the ultima irratio - Willy Brandt

7/26/13 6:50:09 AM#8
How do you say in english ? And a bear shit in the woods ? Whatever.
  Jean-Luc_Picard

Elite Member

Joined: 1/10/13
Posts: 2738

There... are... four... lights!

7/26/13 6:52:03 AM#9
Blizzard kinda "shot into their own foot" with Cataclysm. They reap what they sow.

Playing now: Archeage, WoW, Landmark, GW2

Top 3 MMORPGs played: UO, AC1 and WoW

Honorable mentions: AO, LotRO and GW2.

"The ability to speak doesn't make you intelligent" - Qui-gon Jinn. After many years of reading Internet forums, there's no doubt that neither does the ability to write.

  Rydeson

Elite Member

Joined: 3/05/07
Posts: 3285

7/26/13 6:52:29 AM#10
     Keep in mind that approx 5 million? subs come from China that does NOT have a paying subscription model..  They have a pay as you go rate, much like ISP used to have back in the day.. If you played 1 hour a month, you paid for one hour a month..  I believe I read once that Blizzard counts all Asian accounts active unless they become inactive for more then 3 moths.. The true question is, how many of WoW's customers are actual paying subscribers, and that number is more unknown..  But anyways.. Does it really matter?  When is the next expansion?  LOL
  SwampDragons

Hard Core Member

Joined: 6/14/06
Posts: 292

7/26/13 6:58:11 AM#11
Im playing it now and having fun BUT now that its below 8M subs i cant play it anymore its sooooooo dead!!! omg!
  Mdpats

Novice Member

Joined: 5/12/08
Posts: 179

7/26/13 6:59:15 AM#12
Originally posted by Jean-Luc_Picard
Blizzard kinda "shot into their own foot" with Cataclysm. They reap what they sow.

I find it comical when someone blames ONE expansion for the decline in subs, haha.

  Jean-Luc_Picard

Elite Member

Joined: 1/10/13
Posts: 2738

There... are... four... lights!

7/26/13 7:01:52 AM#13
Originally posted by Mdpats
Originally posted by Jean-Luc_Picard
Blizzard kinda "shot into their own foot" with Cataclysm. They reap what they sow.

I find it comical when someone blames ONE expansion for the decline in subs, haha.

How comes the declined started with Cataclysm then?

Cataclysm started it, Pandaria nailed it by dumbing down the game even more.

Playing now: Archeage, WoW, Landmark, GW2

Top 3 MMORPGs played: UO, AC1 and WoW

Honorable mentions: AO, LotRO and GW2.

"The ability to speak doesn't make you intelligent" - Qui-gon Jinn. After many years of reading Internet forums, there's no doubt that neither does the ability to write.

  coretex666

Hard Core Member

Joined: 1/03/12
Posts: 1816

"I shall take your position into consideration"

7/26/13 7:03:15 AM#14
Originally posted by Mdpats
Originally posted by Jean-Luc_Picard
Blizzard kinda "shot into their own foot" with Cataclysm. They reap what they sow.

I find it comical when someone blames ONE expansion for the decline in subs, haha.

Instead of actually applying some basic knowledge of economics / business.

 

Currently playing: L2 Chronicle 4

  DeniZg

Hard Core Member

Joined: 1/29/12
Posts: 508

7/26/13 7:05:35 AM#15
This continous decline in subs is just a result of Bliizard's lack of investment in it's product. It will be interesting to see some numbers after upcoming big titles such as Wildstar and ESO. I think even GTA V might make a big dent in WoW subs.
  RollieJoe

Advanced Member

Joined: 3/31/05
Posts: 403

7/26/13 7:11:17 AM#16

What's ironic is that if ANY other MMO "fell" to WoW's current number of subs, it would be considered amazingly and unbelievably successful. 

 

"EVE's only got 7.7 million active players now, doubt it will last much longer."

"A little less than 8 million people playing Darkfall now, better shut it down."

"Wakfu just announced they are barely over 7.5 million players.  Definitely dying."

 

See how ridiculous these statements are?  For a non-F2P game to have these kind of numbers its nothing but spectacular. 

  Rusque

Elite Member

Joined: 6/08/10
Posts: 1683

7/26/13 7:13:08 AM#17
Originally posted by Jean-Luc_Picard
Originally posted by Mdpats
Originally posted by Jean-Luc_Picard
Blizzard kinda "shot into their own foot" with Cataclysm. They reap what they sow.

I find it comical when someone blames ONE expansion for the decline in subs, haha.

How comes the declined started with Cataclysm then?

Cataclysm started it, Pandaria nailed it by dumbing down the game even more.

I'd still be playing if Cata and MoP had been as good as BC/WotLK.

In a product like a video game, it only takes one bad release to hurt interest. And this is another downfall of the P2P model. If you get pissed at a major patch/expansion it's harder to justify coming back when you're asked to reinvest to try out anything new.

Cata was really terrible for existing WoW players. It was great for new people as they revamped the old world, but those of us who didn't have lowbie alts or didn't want to level any were left with a pretty poopy expansion. Ditto MoP. Did some cool things, but overall kinda meh.

The biggest problem for Blizz is not just their declining playerbase, it's also that we're only 1 year into MoP at this point and their Expansions have been on a two year cycle! By next year with all the upcoming titles in the works, will anything Blizz puts out be able to capture interest?

  coretex666

Hard Core Member

Joined: 1/03/12
Posts: 1816

"I shall take your position into consideration"

7/26/13 7:17:01 AM#18
Originally posted by RollieJoe

What's ironic is that if ANY other MMO "fell" to WoW's current number of subs, it would be considered amazingly and unbelievably successful. 

 

"EVE's only got 7.7 million active players now, doubt it will last much longer."

"A little less than 8 million people playing Darkfall now, better shut it down."

"Wakfu just announced they are barely over 7.5 million players.  Definitely dying."

 

See how ridiculous these statements are?  For a non-F2P game to have these kind of numbers its nothing but spectacular. 

Well if you pull the number out of the context, then ye, sure, it is great.

However, I believe the discussion is more about the trend rather than the actual state.

Otherwise, there would not really be much to discuss.

Currently playing: L2 Chronicle 4

  Jean-Luc_Picard

Elite Member

Joined: 1/10/13
Posts: 2738

There... are... four... lights!

7/26/13 7:18:10 AM#19
Originally posted by Rusque

It was great for new people as they revamped the old world....

I found the old world revamp horrible. What once was a huge world with some exploration and adventure became a totally linear quest grind fest. You can't do areas in any order anymore, you have to follow the quest plot, or the higher quests aren't activated and/or are in a different phase. Even for a new player, the experience is very dull compared to before the revamp.

I remember traveling from Darnassus to Stormwind to join some friends back then after release. I had to take the boat, then cross several dangerous areas (for a level 5 character), it was thrilling, exciting. They removed that too. Now you are on rails all the time. And the flying mounts...

Playing now: Archeage, WoW, Landmark, GW2

Top 3 MMORPGs played: UO, AC1 and WoW

Honorable mentions: AO, LotRO and GW2.

"The ability to speak doesn't make you intelligent" - Qui-gon Jinn. After many years of reading Internet forums, there's no doubt that neither does the ability to write.

  Ice-Queen

Advanced Member

Joined: 1/02/08
Posts: 2435

"Always borrow money from a pessimist. They won't expect it back."

7/26/13 7:20:01 AM#20
I recently went back after a 2 year break. I choose not do the raid/arena gear grind this time around. Having fun again now that I am not too.

What happens when you log off your characters????.....
http://www.youtube.com/watch?v=GFQhfhnjYMk
Dark Age of Camelot

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