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Star Wars: The Old Republic

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General Discussion  » What would of happened if SWTOR advertised like WoW?

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55 posts found
  Lugors

Hard Core Member

Joined: 10/06/12
Posts: 174

2/27/13 7:05:20 PM#41

The only reason I am playing SWTOR is because I got sucked into the hype, bought the collectors edition with 2 60 day time cards, and built a new PC specifically for it, and want to get my moneys worth, as can not get my money back. It was fun after doing a couple of characters, but is so boring now. I am certainly not playing it because I enjoy it.

 

Someone needs to explain to you the idea of sunk cost...

 

http://en.wikipedia.org/wiki/Sunk_cost

  redcapp

Novice Member

Joined: 5/13/11
Posts: 733

2/27/13 7:11:34 PM#42
What would HAVE happened is exactly what DID happen.
  User Deleted
2/27/13 7:14:11 PM#43

I'm almost positive Blizzard didn't start with TV advertising until a few years into it, by which time they already had several million players, thus lots of momentum.  They've had decent advertisements, at least in terms of cashing in on pop-culture, but the game was doing crazy good before the ads.

SWtOR was dying by the third month, so the idea that better or more advertisements has always been a weak one.

  simplius

Novice Member

Joined: 12/12/12
Posts: 979

2/27/13 9:15:06 PM#44
Originally posted by FromHell
Originally posted by Dranny
Nothing, They  would have just wasted more money.

pretty much this.

 

From day 1, they should have worked on

- alternative leveling planets or making at least one third of the planets lvl 1-50 to give a non boring way to level alts

- improve the engine, textures and GFX

- trash the Starfox space combat and work on REAL space combat

- add some minigames known from KOTOR

- FIX ILUM and make it FUN

 

what they did instead:

add a couple of raids and flashpoints, now comes a level cap raise and another linear planet, plus faction point grind and more DAILIES hamster wheels

yes, with so many changes, it would have been a much better game

but it also would have made it a totally different game

revamp or bust

  Slappy1

Novice Member

Joined: 12/27/12
Posts: 464

2/27/13 9:36:05 PM#45

For me,back when WoW was launching.I remember the trailer with the Night Elf Druid running through the woods and changing into a black panther.The Dwarf Hunter with his trusty bear pet trudging through the snow,suddenly they are at a peak and overlooking Ironforge!!

Those type's of thing's got you excited in 2004,I know it gave me goosebump's at the time.The thought of exploring such a world was immense.

When I look at Swtor and see ads or trailer's,it just look's like what i'm already used to seeing,as in sci fi,Star Wars,been there done that kinda feeling.It just doesn't feel new to me.I think most gamer's have seen SW movies so it doesn't seem like a special world.

At the same time when WoW released it blew people away.Many people were not really familiar with the Warcraft universe (myself included here) and then WoW drop's and change's everything to expect from an mmo and a world.

 

To finally answer the op,I don't think it would've changed thing's at all.In reality Swtor was much more heavily advertized in it's 1st year than WoW was.WoW didn't advertize much until leading up to Wotlk.Sure there was some,but Wotlk took it to another level.

Some day I'm going to put a sword through your eye and out the back of your skull!

Arya Stark

  Karteli

Apprentice Member

Joined: 7/09/12
Posts: 2704

2/27/13 10:20:54 PM#46
Originally posted by Slappy1

For me,back when WoW was launching.I remember the trailer with the Night Elf Druid running through the woods and changing into a black panther.The Dwarf Hunter with his trusty bear pet trudging through the snow,suddenly they are at a peak and overlooking Ironforge!!

Those type's of thing's got you excited in 2004,I know it gave me goosebump's at the time.The thought of exploring such a world was immense.

When I look at Swtor and see ads or trailer's,it just look's like what i'm already used to seeing,as in sci fi,Star Wars,been there done that kinda feeling.It just doesn't feel new to me.I think most gamer's have seen SW movies so it doesn't seem like a special world.

At the same time when WoW released it blew people away.Many people were not really familiar with the Warcraft universe (myself included here) and then WoW drop's and change's everything to expect from an mmo and a world.

 

To finally answer the op,I don't think it would've changed thing's at all.In reality Swtor was much more heavily advertized in it's 1st year than WoW was.WoW didn't advertize much until leading up to Wotlk.Sure there was some,but Wotlk took it to another level.

Some of the early weekly trailers were amazing though.  It later turned out to be false, like manipulating companions, or choosing your own destiny.

 

It was a great ad campaign, even though I still think the Collector's Edition was a big waste of money.  I'm still stuck with some statue when all I really wanted a great soundtrack in a jewel case, with a nice informative insert .. [not a best-of soundtrack 6 hours fit into one 45 minute CD, in a cardboard sleeve - lame]

 

Well lesson learned.  Don't buy EA collector editions.  Or any affiliate of EA, in this case BioWare.

Want a nice understanding of life? Try Spirit Science: "The Human History"
http://www.youtube.com/watch?v=U8NNHmV3QPw&feature=plcp
Recognize the voice? Yep sounds like Penny Arcade's Extra Credits.

  User Deleted
2/27/13 10:26:48 PM#47

To the people saying that they marketed SWTOR hard, I can't remember seeing a single commercial for it.

I don't watch tv, but there is one on the wall in my business that's on all day, and when I see a game commercial I notice. I remember a heavy Diablo 3 commercial rotation before and just after release, and there were Mists of Pandaria commercials playing as recently as a few weeks ago. I'm sure everyone remembers the Mr. T and Ozzy Osbourne World of Warcraft commercials years ago. Again, I saw no such advertising for SWTOR. Maybe due to my geographic location? I dunno.

  Karteli

Apprentice Member

Joined: 7/09/12
Posts: 2704

2/27/13 10:33:16 PM#48
Originally posted by endgame1
To the people saying that they marketed SWTOR hard, I can't remember seeing a single commercial for it. I don't watch tv, but there is one on the wall in my business that's on all day, and when I see a game commercial I notice. I remember a heavy Diablo 3 commercial rotation before and just after release, and there were Mists of Pandaria commercials playing as recently as a few weeks ago. I'm sure everyone remembers the Mr. T and Ozzy Osbourne World of Warcraft commercials years ago. Again, I saw no such advertising for SWTOR. 

Depends on the channel.  Cartoon Network played it some.  G4 too.  It's really up to EA where they played their commercials.

 

I wouldn't expect it on CNN, FOXNews, TNN, ESPN ... you never specified what you watch at work.  I imagine it wasn't a channel prone to gaming commercials. ?

 

What channel does your workplace show, while you work?

 

Also every ad effort has their own set of stations to advertise on .. same with movies .. I'll see tons of trailers for a particular movie on one station, but zilch on another.  So seeing a commercial whether for a beauty product, a new weight lifting machine, cooking spray, or MMO game, is really dependant on the stations you choose to watch.

Want a nice understanding of life? Try Spirit Science: "The Human History"
http://www.youtube.com/watch?v=U8NNHmV3QPw&feature=plcp
Recognize the voice? Yep sounds like Penny Arcade's Extra Credits.

  User Deleted
2/27/13 10:34:39 PM#49
Originally posted by Karteli
Originally posted by endgame1
To the people saying that they marketed SWTOR hard, I can't remember seeing a single commercial for it. I don't watch tv, but there is one on the wall in my business that's on all day, and when I see a game commercial I notice. I remember a heavy Diablo 3 commercial rotation before and just after release, and there were Mists of Pandaria commercials playing as recently as a few weeks ago. I'm sure everyone remembers the Mr. T and Ozzy Osbourne World of Warcraft commercials years ago. Again, I saw no such advertising for SWTOR. 

Depends on the channel.  Cartoon Network played it some.  G4 too.  It's really up to EA where they played their commercials.

 

I wouldn't expect it on CNN, FOXNews, TNN, ESPN ... you never specified what you watch at work.  I imagine it wasn't a channel prone to gaming commercials. ?

 

What channel does your workplace show, while you work?

That make sense then, it's mostly news and weather at work. I guess Blizzard advertises on those channels while EA thought they would largely be a waste of money. 

  Karteli

Apprentice Member

Joined: 7/09/12
Posts: 2704

2/27/13 10:39:26 PM#50
Originally posted by endgame1
Originally posted by Karteli
Originally posted by endgame1
To the people saying that they marketed SWTOR hard, I can't remember seeing a single commercial for it. I don't watch tv, but there is one on the wall in my business that's on all day, and when I see a game commercial I notice. I remember a heavy Diablo 3 commercial rotation before and just after release, and there were Mists of Pandaria commercials playing as recently as a few weeks ago. I'm sure everyone remembers the Mr. T and Ozzy Osbourne World of Warcraft commercials years ago. Again, I saw no such advertising for SWTOR. 

Depends on the channel.  Cartoon Network played it some.  G4 too.  It's really up to EA where they played their commercials.

 

I wouldn't expect it on CNN, FOXNews, TNN, ESPN ... you never specified what you watch at work.  I imagine it wasn't a channel prone to gaming commercials. ?

 

What channel does your workplace show, while you work?

That make sense then, it's mostly news and weather at work. I guess Blizzard advertises on those channels while EA thought they would largely be a waste of money. 

News is where you're saying Blizzard advertises?  That alone is a good news story!

 

EA was on the news channels too, but it was because of SGRA - free advertisement

 

I only saw EA commercials on Cartoon Network and G4.  Blizzard WoW commercials I only saw on YouTube.. though they might have been in my regular shows (thank you DVR and fast-forward).

Want a nice understanding of life? Try Spirit Science: "The Human History"
http://www.youtube.com/watch?v=U8NNHmV3QPw&feature=plcp
Recognize the voice? Yep sounds like Penny Arcade's Extra Credits.

  Konfess

Elite Member

Joined: 10/10/07
Posts: 737

2/27/13 11:25:20 PM#51
Originally posted by doodphace
Originally posted by DavisFlight
Originally posted by echolynfan
[mod edit]

Yeah, but despite WoW being total garbage tons of people bought it because they had never been exposed to MMOs before.

 

 

However, SWTOR advertised just as much if not more than WoW. It was on TV, in magazines, on every gaming website.

The problem is with the design of themepark games. No other outcome would have resulted.

Regardless of what some on this site seem to impy as consences...most people like themepark MMOs....where SWTOR failed wasnt that it was a theme park...its that it was a poorly implemnted themepark....

Your main endgame is raiding...and you launch the game without a /roll command? common....THAT is why it failed...stuff like that...not because it was a "big bad themepark"

I applaud you. Swtor’s problem is poor implementation. Everything you listed as missing from swtor, is bare minimum stuff. If you rush a product out the door just to make money, you ruin your chances to make money. Those who don’t learn from history, are doomed to repeat it.

As I see it, the story is fine for single player or solo, but it is a speed bump for multi-player. During raid story cutscenes players are constantly waiting on other players. There are other problems that I don’t care to list. But I feel if this issue are address then more people would be satisfied with the game and then other problems could be addressed.

To the OP I saw the commercials for swtor back in 2011. Unfortunately you are not in the swtor target viewing audience. As you didn’t watch the channels or programs that featured the commercials.

Pardon any spelling errors
Konfess your cyns and some maybe forgiven
Boy: Why can't I talk to Him?
Mom: We don't talk to Priests.

  Mors.Magne

Advanced Member

Joined: 3/02/07
Posts: 1428

2/28/13 3:08:09 AM#52
Originally posted by Lugors
Originally posted by Mors.Magne

I work in the PR / advertising industry and I'll let you into a little secret:

 

The best way of advertising a product is to have a good product in the first place. Otherwise, you've got nothing to sell.

 

Adversiting agencies never say this to clients because it makes us appear unimportant. 

 

In my opinion, WoW is better than SWTOR because it has more variety. For example, the time and effort that must have gone into pet battles is absolutely enourmous. 

 

EA did a full court press for SWTOR when it released.  The marketing and IP generated 2.4mil box sales.  The quality of the game will keep them playing, and it did not live up to the billing.

I don't disagree with you.

  WalterWhite

Advanced Member

Joined: 4/25/08
Posts: 405

It's time to cook.

2/28/13 3:19:25 AM#53

No matter how amazing the advertising campaign would have been, you would still log into the game anticipating wonders and joy and log out one very disappointed person wondering if you logged into the right game.

I fell for the hype that was SWTOR and now I will never pre order another MMO or even buy upon release. I would rather wait a few months for the honeymoon period to be over with to get a real sense of the gamers perspectives through forums/word of mouth ect ect.

  TheHavok

Apprentice Member

Joined: 7/13/04
Posts: 2427

"Free crack and everybody gets laid."

2/28/13 3:52:52 AM#54
Originally posted by Popple
Originally posted by TheHavok

I would say that EA had much more advertising in 2011/2012 then Blizzard had in 2004/2005. 

I don't really remember any WoW commercials until 2007.  But either way, SWTOR's gameplay sucked balls.  All the corners they cut could be felt at every point in that game.  Marketing cannot hide a game with glaring issues.

1)Never agree to work with EA on an mmorpg project

2)Never agree to let Mythic devs design your pvp

Off topic: Its time to slay the Dragon!

 

Tired of players who keeps bashing..

To bash a game because it does not fit your dream style game, is laughable...So tell us all.What games do you play? I would like to know, since you are on a suck balls campaign.

As for Advertisement concerns, I agree with some posts that "word of mouth" is a lot better..Spreads like wild fire..

I first got into MMOs with Asheron's call 2, then SWG, then EQ2, then WoW, then tried most of the triple A titles that have come out since 2004.  I am currently playing GW2 casually and league of legends.  GW2's gameplay mechanics are much stronger, in every aspect, then SWTOR's were.  I have not played SWTOR since early 2012 but I know I do not have the desire to go back (despite buying the collector's edition).  The reason being is because when I use a product, video games included, I can tell when a company cut corners on their product.  I don't want to continue to use something thats just going to be half-assed and shitty, no matter how much I like the IP.

There's a lot of reason why SWTOR is an inferior game to say, WoW or EQ2, but i'll list the top reasons why I quit:

1)Warzones and PVP in general - Bad map designs, no penalty for people who leave or afk out, and map RNG factors - FFS do not put in map RNG.  Huttball and it's multiple levels was another big slap in the face.  If you had a knockback, great.  If you didn't LOL have fun with that.  Also, the shitty system that tried to give all players a fighting chance so it boosted your stats if you were a lower level, GREAT! but it made it so I was actually getting WEAKER in warzones the more I leveled because my gear wasn't upgrading right away.  What a joke.  Who half-assed that idea?  Oh that's right, Mythic!  Not to mention no penalty for people that leave or afk out... terrible.

Ilum was another terrible idea.  Additionally, players took advantage (or exploited if you look at it that way) the NPCs and were able to gain a ridiculous amount of pvp ranks in a short amount of time.  Mythic didn't have the foresight to do anything until it was too late.  The players got to keep their high pvp ranks.  Ilum was such a huge mess - to this day, I have never seen such animosity on any forum like the swtor had when players started doing Ilum.

2)Controls - Ability delay.  Holy fuck are you kidding me?  How did this get through beta?  For the record, when your action bar shows an ability on cooldown, but you are unable to use it because your last ability's animation is still going, that is a huge problem.  When something says instant cast, it should be instant.  Ability delay, for me is what ultimately made me quit.  Can't pvp when the pvp is broken.

3)Terrible, and I mean TERRIBLE graphics utilization.  I was using an I7 CPU and a nvidia 460 graphics card when SWTOR launched and I was having terrible fps lag everywhere.  Players were able to diagnose the issue and discovered that Bioware/Mythic's coding was so bad that it wasn't utilizing player's graphics card the way it should be, but rather putting extra strain on CPUs.  Fail coding.

The game felt very Warhammer Online 2.0 for me.  The way the mobs were lined up, the npcs, even the text and pacing of quest.  I wouldn't be surprised if one of the main devs on WAR did most of the work on SWTOR.

So I quit because I don't play bad games.  If you like to play games that are inferior in every aspect to other games out on the market, then go for it.  I would rather not waste anymore of my money.

 

  simplius

Novice Member

Joined: 12/12/12
Posts: 979

3/01/13 11:28:26 AM#55

swtor is NOT inferior in every aspect

the stories are ,mostly, better, than in any mmo

and the companions  make the player more involved in the game world

so they did bring new things on the table,,but too little

i hope other games will use the companion system,,my guess is STO doing the same

they surely took a lot of inspiration from GW2, when designing new romulus

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