Blizzard Entertainment has announced that World of Warcraft players raised over $2.3 million to be donated to the American Red Cross to assist victims of Hurricane Sandy. The money was raised through sales of the Cinder Kitten in-game pet. 100% of the cost of the Cinder Kitten was donated to the ARC.

Read more on the World of Warcraft community site.

I love this use of microtransactions. Everyone wins, people in need get resources, players get a cute kitten, and Blizzard gets loads of goodwill.

Fuzzy feelings all round. I'd love to do this kind of stuff for my game.

Originally posted by Cranktrain

I love this use of microtransactions. Everyone wins, people in need get resources, players get a cute kitten, and Blizzard gets loads of goodwill.

Fuzzy feelings all round. I'd love to do this kind of stuff for my game.

/thread

Originally posted by Muppetier
greedy money grabbing evil mega corporation bstds.

Friend, 100% of the proceeds went to Hurricane Sandy peoples. :)

Originally posted by Muppetier
greedy money grabbing evil mega corporation bstds.

I think you were being sarcastic right? 

Originally posted by BillMurphy

Originally posted by Muppetier
greedy money grabbing evil mega corporation bstds.

Friend, 100% of the proceeds went to Hurricane Sandy peoples. :)

Yes yes yes, but all the rest of the proceeds went into their greedy corporation grubby mits.

Originally posted by Muppetier

Originally posted by BillMurphy

Originally posted by Muppetier
greedy money grabbing evil mega corporation bstds.

Friend, 100% of the proceeds went to Hurricane Sandy peoples. :)

Yes yes yes, but all the rest of the proceeds went into their greedy corporation grubby mits.

What rest of the proceeds? you got some insider info you would like to share with us?

Originally posted by Muppetier

Originally posted by BillMurphy

Originally posted by Muppetier
greedy money grabbing evil mega corporation bstds.

Friend, 100% of the proceeds went to Hurricane Sandy peoples. :)

Yes yes yes, but all the rest of the proceeds went into their greedy corporation grubby mits.

Apparently 100% of proceeds donated doesn't make sense to you? Haters gonna hate. Good for Blizzard. My respect for them has risen immeasurably.

It's a nice gesture indeed and that’s a large amount for charity!

It also shows how much they make from each in game item which is pretty obscene, no wonder they have mounts and all sorts in the store, it’s a cash cow indeed.

its great what Blizzard did

the 100% donations ended in December tho - the rest is profit

http://us.battle.net/wow/en/blog/7922831

Originally posted by Doogiehowser

Originally posted by Muppetier
greedy money grabbing evil mega corporation bstds.

I think you were being sarcastic right? 

was actually aiming more for gibberish, but hey close enough :)

Originally posted by Muppetier

Originally posted by Doogiehowser

Originally posted by Muppetier
greedy money grabbing evil mega corporation bstds.

I think you were being sarcastic right? 

was actually aiming more for gibberish, but hey close enough :)

And without Blizzard, how many players would have likely given to hurricane relief? Not nearly as many. Then add in the administrative nightmare that collecting charitable donations in the US is and you have a HUGE contribution by Blizzard.

Originally posted by Cranktrain

I love this use of microtransactions. Everyone wins, people in need get resources, players get a cute kitten, and Blizzard gets loads of goodwill.

Fuzzy feelings all round. I'd love to do this kind of stuff for my game.

Well Said!