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http://www.tomshardware.com/news/amd-gpu-radeon-graphics-card,17606.html Well that was quick. Nvidia brings their Kepler lineup to market, and AMD cuts prices the very next day. In the past few years, AMD was able to cut prices and leave Nvidia unable to match, due to a very large performance per mm^2 advantage. That's largely gone, so if AMD has a cost of production advantage at all, it's probably due to yields. And if AMD doesn't have a cost of production advantage, then Nvidia could readily match the price cuts. Most of the price cuts are pretty small. The most notable ones are probably the 7770 for $110 and the 7970 GHz Edition for $430. Some GTX 670s are already going for significantly below the MSRP of $400, but the rest of Nvidia's lineup needs to come down in price in order to be competitive on a price/performance basis. Having a GTX 650 for the same price as a Radeon HD 7770, a GTX 660 for the same price as a 7870, and a GTX 660 Ti for the same price as a 7950 leaves AMD as the obvious choice for all three of those. |
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9/15/12 7:15:34 AM#2
The 10% fanboy tax hasn't stopped nVidia from selling cards in their past 2 generations, and those were clearly inferior in nearly every way. These cards are at least technically capable of competition. I'm sure due to "driver support" (which seems to be the most common green team slogan) they will have no problem selling at a premium. |
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