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8/22/12 2:47:57 PM#61
Originally posted by Aerowyn Blizzard-Activision had multiple TV ad campains for WoW. If it wasnt successful the first time, there probably wouldnt have been a second or third.
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8/22/12 2:48:12 PM#62
Mass marketing seems like a waste for MMO's. (Looking at you SWTOR...) Every game site is covering GW2, so they hardly need to advertise on those. |
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8/22/12 2:52:05 PM#63
Originally posted by Maephisto But we are so far on in expansions that you have to wonder, why bother having another? This ad compaign will not bring in more money then they lose to put out the ads. And you can't really find any numerical evidence that these ads will do any different. The adds themselves don't sway the gamer one way or another. If they want to play the game they already made up their mind before the ad and the ad won't change it. Unless it is a lesser known game that needs to get its name out there for the masses to see, which WoW clearly isn't, it can't bring in more people to buy that the loss of money for the advertisements. |
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8/22/12 2:53:04 PM#64
Huh? I thought all GW2 needed was more hater/trolls to do there advertising ??? Lolipops ! |
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Tardcore
 Apprentice Member
Joined: 9/13/09
"A strange game. The only winning move is not to post." |
8/22/12 2:53:26 PM#65
Why do they need to spend money on advertising when they have you monkeys to do it for them? On a more serious note, personally I see the lack of an advertising blitzkrieg to be a refreshing change. I feel it harkens back to when these games were made for the core fanbase who already knew about the game and the companies didn't try to get every uninterested Tom Dick and Retard to come play their game as well. I think it also shows that A-net has a quiet confidence in their product and feels no need to spew out lame "SO COME ON DOWN TO CRAZY LARRY'S HOUSE OF SHODDILY MADE MMOS!!!" ads because they feel their game may not push enough units.
"Gypsies, tramps, and thieves, we were called by the Admin of the site . . . " |
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8/22/12 2:54:19 PM#66
Originally posted by eggy08 Yeah, when you reach a point where you can license your game trademarks for merch, such as WoW t-shirts at Hot Topic, you probably have long since reached saturation. |
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8/22/12 2:55:11 PM#67
Originally posted by eggy08 although I will say I'm sure those sweet CGI trailers for swtor sold a number of people:P.. i just don't think these advertisements bring in as much as they put into making them in many cases.. but I dunno for sure i don't know to much about the marketing buisness I angered the clerk in a clothing shop today. She asked me what size I was and I said actual, because I am not to scale. I like vending machines 'cause snacks are better when they fall. If I buy a candy bar at a store, oftentimes, I will drop it... so that it achieves its maximum flavor potential. --Mitch Hedberg |
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8/22/12 2:57:37 PM#68
Originally posted by Tardcore Wacky waving inflatable arm flailing tube man? Feel like thats advertisements at WoW's level right now, "hey, hey, look at me, hands in the air so all can see, me throw my money around for all to see" |
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8/22/12 2:59:22 PM#69
Originally posted by Aerowyn thats the thing thou, u cant. "Hey after putting those ads in we got another 100k buyers in the last week..." "Could it have been because the game comes out in a month and people are still buying it as we speak?" "No... it was because of our great ad compaign, idiot." |
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8/22/12 3:03:46 PM#70
The advertising campaign will likely start next week. I would assume that they have already had a great amount of pre-sales, and likely feel comfortable with the initial number for the head start weekend and the server load that this weekend will bring.
Advertising aggressively now greatly increases the risk that the players during headstart will have a bad experience due to server issues. I think ANet is opting for a controllable experience this weekend and pushing any additional sales to launch week. Furthermore, by holding back mass market advertising, they'll have better metrics for launch week and any advertising push (additional servers needing to be brought online, etc) |
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8/22/12 3:05:07 PM#71
Originally posted by Maephisto
Are you suggesting that Blizzard couldn't possibly be wrong? It's not that easy to measure. Even if the advertising had nothing to do with WoW's success, there's no way to prove that. They probably just figure it's the worth expense, just in case, because they have so much money, it doesn't really matter.
GW2 is about to find out how successful it's going to be. They need to spend their resources a lot more carefully.
When I want a single-player story, I'll play a single-player game. When I play an MMO, I want a massively multiplayer world. |
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Tardcore
Apprentice Member
Joined: 9/13/09
"A strange game. The only winning move is not to post." |
8/22/12 3:09:38 PM#72
Originally posted by Aerowyn Yeah but it was most likely those self same advertisments that helped add to the general angst seen in ex-SWTOR fans when they found the game didn't live up to those flashy CGI ad spots. The key to a successful business is to make a good product FIRST, then advertise. I think many gaming companies have forgotten this, or just don't care anymore as they know that if they add enough shinny shinny gamers will buy every little dull piece of horse shit they offer, like the chattering magpies they are.
"Gypsies, tramps, and thieves, we were called by the Admin of the site . . . " |
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Caliburn101
 Elite Member
Joined: 3/30/11
"Imagination is more important than knowledge." Albert Einstein |
8/22/12 3:14:54 PM#73
If the game has legs and long term playability it will overun it's competitors and be vastly profitable. If it doesn't, it will ultimately fail. No amount of advertising at this stage will help it either way. |
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8/22/12 3:22:28 PM#74
Called this 3 yrs ago, Areanet are going for a simple strategy, make an amazing game, and allow word of mouth to build over time, rather than spend too much of PR and get loads in only to lose them on either an inferior game or the fact that its enduring the usual early days issues that 99% of mmo suffer from at launch.
This is the mistake all WoW rivals up till now have done, the more you get in at the start the more you lose, with more strain on the servers, and more bad word of mouth. Arenanet can afford to be patient, and build the way WoW did, (and CCP did with EVE). It may be tempted to try and get as many as you can at the start and grow even more, as arrogant devs/publishers unable to see the flaws in their mmo do, but too much too soon and the public get advert saturated, and besides GW2 is not a big IP with a major developer brand, like Bio or Blizz, and though they have justified confidence with their product I think they have learned from the mistakes of all the other pretenders.
They know the mmo crowd are savvy, ads won’t work on us, reviews, beta previews, and word of mouth will. And the larger public need a background buzz of un-ambiguous praise from “teh nerds” and solid post launch reviews.
As was clear from the start, things are different with this one. |
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8/23/12 1:05:37 AM#75
Originally posted by BadSpock Has 5 positions on amazons top selling games, it doesnt need any |
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heartless
 Novice Member
Joined: 1/05/04
Imagination will often carry us to worlds that never were. But without it we go nowhere. -Carl Sagan |
8/23/12 1:17:13 AM#76
Originally posted by Neubauer21 Was just going to say the same thing. Even with the lack of advertisement the game appears to be selling incredibly well. It lost it's #1 spot on "all gaming" on Amazon US to Madden 2013 for Xbox 360 but I'm not surprised about that. Madden games sell a crap load of copies every year. Edit: apparently it's the #1 best selling game on Gamestop US as well.
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8/23/12 1:19:47 AM#77
They do not need to waste money paying for advertising. They have enough people who know about it that they are just letting us advertise it for them with word of mouth.
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8/23/12 1:21:52 AM#78
Yes, they just need to concentrate all their efforts into making the game fun....in other words, keep the people playing!
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8/23/12 1:26:15 AM#79
It is still very odd, the lack of advertising. I really have to wonder how the PR dept. is justifying their paychecks. I mean, you probably work for three years with almost nothing to do, then when it comes time to really "do your thing", you do nothing? How do I get a job like that? I can understand that they may have decided not to spend much money on ads during the initial release, but they aren't even doing the cheap/easy things like ads on the gaming sites, sponsored youtube links and a proper social media/viral marketing campaign. Other MMOs didn't fail because they had proper advertising campaigns. They failed because the ads got box purchases, but the games were not worthy of retaining most of those buyers as ongoing customers. GW2 is the "Real Deal" of MMOs, a game that is easy to sell and a game you won't be ashamed of selling, so I really do not get it. If you can't sell this product, you wouldn't be able to sell water to someone dying of thirst! It's still possible that they will do more with advertising to build upon the positive word of mouth post release, but, again, that doesn't explain or excuse being awol on even the most basic and inexpensive means of building brand recognition via the web and social media. I said once months ago that it felt like NCSoft expected the fans to do all the marketing work for them and some people jumped down my throat. The discussion also attracted an Arenanet response to the issue on another fan site basically saying "we haven't even begun to market the game yet and when we do, you will certainly know it"! Well, I'm still waiting...
Want to know more about GW2 and why there is so much buzz? Start here: Guild Wars 2 Mass Info for the Uninitiated |
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8/23/12 2:30:51 AM#80
I am expecting the advertizing bomb to drop on Monday night, the eve of the official launch.
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