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General Gaming  » EA's stock plummets

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  Jyiiga

Advanced Member

Joined: 3/03/10
Posts: 1046

 
OP  6/22/12 7:22:29 AM#1

 

http://www.cinemablend.com/games/EA-Stock-Plummets-43822.html

 

Electronic Arts' stock continues to see a downfall. It's been steadily declining since December of 2011, and a recent comparison chart shows that not only are core gamers highly dissatisfied with the way the corporation is being ran but investors aren't too pleased, either.
 
GameIndustry.biz International has up a very interesting read comparing the market ebb and flow for a few gaming studios, namely EA, Take-Two and Activision-Blizzard. The chart is very unflattering for EA, as it shows that while Activision-Blizzard has a nominal standard alongside the NASDAQ index, Take-Two and EA are still sliding, sliding and sliding some more. In the case of EA, they've gone from $23 in December, 2011 down to $12.02 as of the publishing of this article.
 
For Take-Two it makes sense, they released Max Payne 3 (a niche shooter title) in May to 400,000 copies, according to NPD results, and they have Spec Ops: The Line dropping on June 26th, another niche military shooter. It's not an excuse, but rather an explanation on why Take-Two wouldn't be brimming with interest in the broader market. Everyone already knows that they will see moderate climbs with releases such as Borderlands 2 later this year, BioShock Infinite next year, and the granddaddy of them all, Grand Theft Auto V presumably arriving spring of 2013.
 
Even still, the general consensus in the gaming community is rather positive of Take-Two and there is a lot of buzz amongst core gamers for titles like BioShock and Borderlands. What's more is that there is a lot of mainstream buzz for Grand Theft Auto, and this game alone will skyrocket Take-Two's stock, much in the same way that Call of Duty each and every year boosts up Activision-Blizzard's stock.
 
The thing about the charts, however, is that EA isn't quite in that position. Buzz surrounding Medal of Honor: Warfighter is mediocre at best, it's not definitive enough in one area or another to make it standout as a must-have military shooter (one amongst many). Need for Speed: Most Wanted is garnering mixed reactions, some people like the new Burnout Paradise approach while others feel it strays too much from what makes the Need for Speed fun. It still amazes me how EA hasn't figured out that people would willing (including myself) dump $60 to $70 bucks into a well-made Need for Speed: Underground 3.
 
Nevertheless, EA's fall line-up -- the line-up that houses the muscle-bound powerhouses of the top tier publishers -- isn't all that impressive. It will be facing off against the likes of Assassin's Creed III, Resident Evil 6, Halo 4 and Call of Duty: Black Ops 2.
 
Couple in sequels with a poor reputation amongst the gaming community and things aren't looking especially rainbow bright for Electronic Arts.
 
The general consensus is that EA needs to do something to boost investor confidence. It's amazing because just last year investors felt that EA was in a decent position but Activision was not. Then again, this was before the Mass Effect 3 ending fiasco, the day-one DLC uproar, the Dead Space 3 co-op fallout, anything Origin, EA winning Worst Company in America and the somewhat mass exodus of players from Star Wars: The Old Republic. You could argue these things played a small or non-significant part in EA's stock decline and that Take-Two's stock is also falling, but again, Take-Two's stock hasn't dropped quite as bad as EA's and it's not like they're plastered in negative press all over the web.
 
In the case of EA, this sort of negative press can affect sales, and sales directly correlate to investor confidence, which directly affects EA's stock.
 
Is there hope for a rebound? Well, there's always hope. But EA really needs to get away from trying to make "smart" business decisions in a creative market driven by creativity. The major issue is that they're alienating the fanbase that keeps them alive in hopes of trying to hit the massive but unpredictable casual market. But their marketing keywords of "broadly appealing" and turning anyone who can swipe their finger across the screen "into a gamer" just really needs to go away.
 
They're completely missing a big piece of the puzzle though: you need good games to get core gamers to buy and support them, and you need core gamers to spread the word so casual gamers can latch on (i.e,. Call of Duty, Resident Evil, Assassin's Creed, Batman, etc.,) and until EA figures out where they're going wrong and how they're doing the gaming base a disservice with a lot of anti-consumerist measures, it's unlikely to see them grow out of the slump.
  SuiMe

Novice Member

Joined: 10/29/07
Posts: 16

6/22/12 7:30:07 AM#2

Nice analysis, but I just can't see EA changing. 

________________________
It's a game, ffs.

  Goreson

Novice Member

Joined: 1/26/11
Posts: 128

6/22/12 7:49:00 AM#3

*snooze*

this relates to SWTOR how?

I mean we know that EA doesn't see any BW project (currently) as a high priority...

So... are we to asume that based on the OP's write-up EA is going to drop BW (and it's projects including SWTOR) completely in favor of trying to save its other EA branded projects to make the EA stock fly again?

Don't be daft!

Unless they actually decide to sell off BW completely - which I doubt as that would mean selling of they complete RPG house - both EA and stock holders will have to live with a nice round bundle that does include BW in the EA fold and where - in a nice two-way setup - things happening to EA may well effect BW and things happening to BW may well effect EA.

But that remains for time to tell how this will play out.

So *snooze*

  Worstluck

Novice Member

Joined: 1/29/11
Posts: 1280

No man controls my destiny... especially not one who attacks downwind and stinks of garlic.

6/22/12 8:01:40 AM#4

I am not sure how the drop in stock doesn't relate to SWTOR.  Investors are worried about EA because they spent a ton of money on something and it's not entirely working out (also it wasn't the OP analysis, that text is pulled right from the article).  You can see a marked decline of their stock right after SWTOR launched.  Investors are not confident in SWTOR, just like EA has gone on record saying they aren't either.  SWTOR had everything going for it, lots of recources, an amazingly rich IP, a respected RPG studio creating it, but it's underperformed for all intents and purposes.  Riccitello really banked on SWTOR to be this continuous money maker, as did investors. 

 

Here is another chart to relate how EA is doing to the rest of NASDAQ:

  Alot

Novice Member

Joined: 1/04/11
Posts: 1984

Minister of Propaganda for GW2 Fascist-Capitalist Party

6/22/12 8:11:42 AM#5

Relevant video is relevant.

Dead Space 3 needs to sell 5 million copies to survive, good thinking EA.

  Worstluck

Novice Member

Joined: 1/29/11
Posts: 1280

No man controls my destiny... especially not one who attacks downwind and stinks of garlic.

6/22/12 8:17:50 AM#6
Originally posted by Alot

Relevant video is relevant.

Dead Space 3 needs to sell 5 million copies to survive, good thinking EA.

 

Yes I read an article about that too and even wanted to make a post about it. 

 

I am just an observer, not an investor at the moment, but how is that a good thing to say?  They put so much pressure on the developers and little people working on this game with statements like this, when I am sure working at EA is already probably pretty stressful at the moment.  It's almost as if they want the game to fail.  I realize that internally sales figures need to meant etc, by why come out and publicly say that if you game does not sell, it's over?  Are they trying to pressure the fans or would-be fans into buying the game?  "Welp I better buy Dead Space 3 or there wont be Dead Space 4!".  I don't get it.

  Alot

Novice Member

Joined: 1/04/11
Posts: 1984

Minister of Propaganda for GW2 Fascist-Capitalist Party

6/22/12 8:21:26 AM#7


Originally posted by Worstluck

Originally posted by Alot Relevant video is relevant. Dead Space 3 needs to sell 5 million copies to survive, good thinking EA.
 

It's almost as if they want the game to fail. 


Perhaps that is in fact their goal. It would make much more sense in this context then EA wanting the game the succeed.

  palulalula

Apprentice Member

Joined: 9/07/11
Posts: 679

6/22/12 8:22:09 AM#8

Complete American economy is going down not just EA stocks, lol

  Worstluck

Novice Member

Joined: 1/29/11
Posts: 1280

No man controls my destiny... especially not one who attacks downwind and stinks of garlic.

6/22/12 8:24:38 AM#9


Originally posted by palulalula Complete American economy is going down not just EA stocks, lol
 

Did you not see the chart I linked lol.  When compared to the rest of the NASDAQ, EA is under-performing.

 

  Loke666

Elite Member

Joined: 10/29/07
Posts: 16846

6/22/12 8:25:44 AM#10
Originally posted by SuiMe

Nice analysis, but I just can't see EA changing. 

They have before, I remember EA as a small company that made fun games for the C-64. They have changed several times since then and now they need to change again.

Frankly do they need to stop micromanaging the games the companies they own make. It turn all their games into generic junk.

Sun Tzu said that politicians should stay out on how their generals managed a war, and here corporate weasels should leave it to gamers to design fun games, it is not that complicated and EA used to know that.

  Zaltark

Advanced Member

Joined: 4/25/06
Posts: 430

6/22/12 8:25:45 AM#11

EA is in the habit of gambling. Instead of 'making' a good game, they throw a bunch of money onto a 'hope' of selling without putting any real work into it. Gambling is a very dangerous business model.

  DaezAster

Novice Member

Joined: 6/18/12
Posts: 801

6/22/12 8:27:30 AM#12
Originally posted by Alot

Relevant video is relevant.

Dead Space 3 needs to sell 5 million copies to survive, good thinking EA.

That vid had me dying....

  palulalula

Apprentice Member

Joined: 9/07/11
Posts: 679

6/22/12 8:31:30 AM#13
Originally posted by Worstluck

 


Originally posted by palulalula Complete American economy is going down not just EA stocks, lol
 

 

Did you not see the chart I linked lol.  When compared to the rest of the NASDAQ, EA is under-performing.

 

 

LOL, you forget how low was NASDAQ for years. Still in big-. Thats just small up for short time and in week  it will go down again

  Alot

Novice Member

Joined: 1/04/11
Posts: 1984

Minister of Propaganda for GW2 Fascist-Capitalist Party

6/22/12 8:39:37 AM#14


Originally posted by palulalula

Originally posted by Worstluck  

Originally posted by palulalula Complete American economy is going down not just EA stocks, lol
    Did you not see the chart I linked lol.  When compared to the rest of the NASDAQ, EA is under-performing.    
LOL, you forget how low was NASDAQ for years. Still in big-. Thats just small up for short time and in week  it will go down again

NASDAQ had a major drop in 2009 but climbed steadily in the following years and it's not looking like it's going to drop soon. EA however is like a stone being Fus-Roh-Dah'd off a mountain.

Source.

  Byne25

Novice Member

Joined: 5/27/12
Posts: 41

6/22/12 8:45:08 AM#15

Wow I am just laughing about this thread. Not because EA is losing ground in the stock market but because people are so simple minded into thinking its just one game that has caused the stock to tank. The simple matter of this, is that we do not know what EA CEO promised the board and its investors. As an investor and anyone who has invested knows that they get in the mail information about the future and past of the company. In some cases projections of profit etc. EA released information about their profit etc. It was not good and did not meet the expectations of the investors. This includes the purchasing of other companies, taking on projects, missing deadlines and yes the under delivery of a highly funded MMO. SWTOR was part of this but it was not the catalyst and definately was not the cause. Could most likely have been the final straw to investors. There is a lot more involved in this that simply we are not privy to. The company will make necessary cuts and readjust the funding and focus as needed to attempt to please the investors. If this means dumping BW and or cutting its projects, than they will do so. Doesnt mean the user/player will like it, but in the end its about budget and profit. Investors don't care how you make a profit just as long as you do.

 

Advice:

Get real and quit trying to troll about this game destroying a company and the MMO world. If you dont like it, dont play it. If you don't like the way a company functions than go to its competitors.

  Worstluck

Novice Member

Joined: 1/29/11
Posts: 1280

No man controls my destiny... especially not one who attacks downwind and stinks of garlic.

6/22/12 8:49:29 AM#16
Originally posted by Byne25

Wow I am just laughing about this thread. Not because EA is losing ground in the stock market but because people are so simple minded into thinking its just one game that has caused the stock to tank. The simple matter of this, is that we do not know what EA CEO promised the board and its investors. As an investor and anyone who has invested knows that they get in the mail information about the future and past of the company. In some cases projections of profit etc. EA released information about their profit etc. It was not good and did not meet the expectations of the investors. This includes the purchasing of other companies, taking on projects, missing deadlines and yes the under delivery of a highly funded MMO. SWTOR was part of this but it was not the catalyst and definately was not the cause. Could most likely have been the final straw to investors. There is a lot more involved in this that simply we are not privy to. The company will make necessary cuts and readjust the funding and focus as needed to attempt to please the investors. If this means dumping BW and or cutting its projects, than they will do so. Doesnt mean the user/player will like it, but in the end its about budget and profit. Investors don't care how you make a profit just as long as you do.

 

Advice:

Get real and quit trying to troll about this game destroying a company and the MMO world. If you dont like it, dont play it. If you don't like the way a company functions than go to its competitors.

 

Well Mr. Byne, no one is this thread stated that EA stocks are down because of one game.  It has certainly played a role in it however. 

 

Oh you don't say EA is a complicated company with a lot of interests?  I wasn't aware of that!  Maybe before accusing of everyone of trolling, which is the usual cop out response, maybe read the thread?

  BloodyViking

Advanced Member

Joined: 1/08/12
Posts: 129

6/22/12 8:51:15 AM#17

How does EA economic voes imact SW:TOR?

 

Well, that question is relatively easy. If the monthly income from SW:TOR is lower than the mothly expenditure to keep the game online it becomes a problem. For a company that is already up to its waist in water and taking in water fast they have to look at ways to keep the bottom line out of the red. Another thing to keep in mind that there can be tax incentives in shutting it down (but they need to be desperate to look down that route).

 

So what you need to keep your eyes on is:

-downsizing of the SW:TOR connected staff (CS, development, marketing etc)

-downsizing of the server infrastructure

-cashshop ingame

-numerous trial/return incentives for old players

 

Some of these things have already come to pass at some extent, but often they will be repetitive and creeping closer to a breaking point in terms of what is feasible in order to keep the game up and running.

The big unknown factor in all of this is LucasArt and how they play into this. Do they get fixed sums of money or is it all a percentage or a combination? Has LucasArt a built-in destruction-button in their contract? Knowing its a big franchise for LA I believe they will not be happy if SW:TOR falls flat and they dont get a chunk of cash every month.

 

All in all a very "popcorn worthy" situation for anyone not emotionaly or financialy invested.

  st3v3b0

Hard Core Member

Joined: 7/09/04
Posts: 135

6/22/12 8:54:39 AM#18
Originally posted by Worstluck

Well Mr. Byne, no one is this thread stated that EA stocks are down because of one game.  It has certainly played a role in it however. 

 Oh you don't say EA is a complicated company with a lot of interests?  I wasn't aware of that!  Maybe before accusing of everyone of trolling, which is the usual cop out response, maybe read the thread?

You insinutated so when you posted in the TOR forums instead of the General.  While I am sure it has impacted it, it definitely in only a fraction of the reason EA's stock is falling.

  Jyiiga

Advanced Member

Joined: 3/03/10
Posts: 1046

 
OP  6/22/12 8:54:46 AM#19
Originally posted by Byne25

Wow I am just laughing about this thread. Not because EA is losing ground in the stock market but because people are so simple minded into thinking its just one game that has caused the stock to tank.

 

The article names SEVERAL games over the past year. SWTOR is just one of the more expensive failures.

  Worstluck

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Joined: 1/29/11
Posts: 1280

No man controls my destiny... especially not one who attacks downwind and stinks of garlic.

6/22/12 8:58:12 AM#20
Originally posted by st3v3b0
Originally posted by Worstluck

Well Mr. Byne, no one is this thread stated that EA stocks are down because of one game.  It has certainly played a role in it however. 

 Oh you don't say EA is a complicated company with a lot of interests?  I wasn't aware of that!  Maybe before accusing of everyone of trolling, which is the usual cop out response, maybe read the thread?

You insinutated so when you posted in the TOR forums instead of the General.  While I am sure it has impacted it, it definitely in only a fraction of the reason EA's stock is falling.

 

I didn't make the OP, just wanted to discuse EA's current woes.  Sorry, next time I will use my powers to move this thread to another area of the forum so it doesn't give you the feeling we are badmouthing SWTOR.

 

EDIT:  Just for the record, I actually kind of liked SWTOR.  Wasn't my type of game tbh, but I just find this whole thing interesting.  I am not some random hater trying to talk shit about the game.  I will talk shit about EA though :D

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