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5/29/12 8:03:03 AM#221
Originally posted by Trol1 Comments are against RoC and have nothing to do with the discussion. Death is nothing to us, since when we are, Death has not come, and when death has come, we are not. |
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5/29/12 8:05:46 AM#222
1. Yes, it is good marketing, but should they make bad marketing? And it is quite fair. You can preorder now and get a beta-key. Many people out there want exactly this. So I think it is a good deal for both sides. 2. We have seen every aspect of their game already. All the PvE and PvP-stuff they promised can be tested. And it looks very good. However, we do not know how the rest of the game looks like, ok, so there is still room for doubt. Yet, classes, WvWvW, DEs and personal story look amazing. Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need. |
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5/29/12 8:07:04 AM#223
Originally posted by Trol1 That's pretty much one of the many things that made us doubt you've played the same game than we did. Unless you stayed at that farm feeding cows until level 18 (which should be possible), it is obvious that you are lying in a way or another... either you never played the game, or you are distorting what you've experienced to make it sound bad. |
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5/29/12 10:50:35 AM#224
Originally posted by Amjoco Amjoco, the OP wasn't really asking for an discussion, he just pointed out his take on a certain topic i.e. how ANet by making beta access almost exclusive to people who have already pre-purchased the game swings the feedback scale strongly in favor to GW2. This is a brilliant maketing move. I mean if I was selling cars, heck, I'd try to make sure that I'd pick both a perfectly fine and sunny day and a long and visually nice track to showcase my convertibles. And I'd pick customer's to come by for a look and a testdrive that I know may be interested in buying a convertible, not a sedan or a jeep or a pickup. My chances are just better that way. ANet still - obviously - takes the risk that their product is soooooo bad that even diehard fans will bash it. Now, I don't think ANet believed that to be the case. But more importantly they gave the user an instant, interactive tool allowing him to give feedback. So even IF a beta tester comes across something he doesn't like, he gets the feeling that ANet cares enough about him to appreciate his immediate feedback, which in turn makes the gamer feel valued, which in turn means the customer most likely likes the company... I mean c'mon, many people who hated SWTOR for the bad CSRs but then saw how now BW quickly and generously honeys up the customer - servers 8 hrs down? Here is a bonus day of gametime! Have reached lvl50 with your character? Here is 30 days on us! Haven't reached lvl50? well, you have a few more days to do so... or go with one of the alternative options that entitle you to the 30 day bonus... you want to bet how many of them said heck, this company is now getting their act together caring about the customer! [mod edit] Yeah... but that's of course all okay because it's all true... with GW2... well... We could now also have the discussion whether using your marketing machine to influence your potential customers into buying your product is a good thing - and yes, with GW2 this influencing is not just getting good reviews from beta testers but also promising exclusive goodies in return for buying the game in advance. (I don't think we need to discuss whether things ANet are offering are exclusive or not, I have not seen any option outside the pre-purchase to get a guarantee to get into all player accessable beta events. Fact is that personally, I feel that players on an unlimited base (at least not limited by the game publisher) should rather test something themself than making a decision based on a very exclusive group of people having reviewed it. But that's just me... and ArenaNet has their brilliant marketing strategy.
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5/29/12 1:38:43 PM#225
ANet's marketing so far has been to tell players what's in the game and then let the players experience it for themselves. If it seems to be working it's because GW2 actually delivers on ANet's promises. Bluehole had a similar marketing strategy but Tera failed to deliver a well thought out and polished game that gets gamers talking positive about your product... but at least Bluehole didn't go the Bioware route and release a bunch of CGI that has nothing to do with the actual game. People who played SWTOR completely revolted against the game once the CGI stopped playing. Not even ANet could sell SWTOR.
So long story short; good games sell themselves while bad games crash and burn. |
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5/29/12 6:02:38 PM#226
Originally posted by OldManFunk You are already wrong in your first sentence since it implies that there is an open beta available for anyone interested in the game, which there isn't. |
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5/29/12 7:47:16 PM#227
Originally posted by TwoThreeFour I didn't say anything about an open beta. |
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5/29/12 8:28:06 PM#228
So, with the new beta test, they're planning on handing out beta keys to the general public. Hopefully that means I can finally stop hearing about the 'Arenanet is being super clever just letting people who really love the game play it' argument. :D ... I started a thread way back suggesting haters should stop complaining and prepurchase the game, bravely sacrificing themselves to give a more balanced account of what GW2 is like, but my thread got locked for suggesting that maybe haters need to make more money. :( |
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5/29/12 8:31:43 PM#229
Originally posted by Meowhead They are giving out some beta keys on Guildcast tonight, apparently. PC Gamer also just posted something about them having some to giveaway before next weekend.
http://www.gamebreaker.tv/live/ http://www.pcgamer.com/2012/05/29/guild-wars-2-beta-event-next-weekend-pc-gamer-beta-key-giveaway-incoming/ |
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5/29/12 9:19:37 PM#230
Originally posted by Meowhead Maybe they could sell BW's for $20 a pop ...and take that cost off the purchase price once the game was released "Kill two birds with one stone" |
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5/30/12 1:13:48 AM#231
Let's stay on topic guys. This thread is about ArenaNet's marketing, not about random general discussion of Guild Wars 2. Thanks! Michael "MikeB" Bitton |
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5/31/12 1:42:57 PM#232
Originally posted by OldManFunk So, without commiting to the purchase of the game, how many people were actually able to experience the game for themselves, as you suggested? Frankly, I'll keep that number at 12: me and 11 other who won our key in a raffle... |
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5/31/12 1:49:42 PM#233
Originally posted by Trol1 Apparently you missed the whole thing where they had beta signups on their site without having to pre-pruchase... they reached IIRC 1 million sign ups in less than 48 hours. |
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6/01/12 6:48:38 PM#234
Originally posted by Mahavishnu "...can be tested..." correct me if I'm wrong but if I wanted to test today or tell any of my co-travellers here to test GW2 today, could they? Other than by pre-purchasing the game? They'll give me a rather stupid look if I were to tell them that this new game I just told them to test can only be tested if you actually already buy the game for $60... I'm sorry, I may invest $60 into Project Fedora via Kickstarter because I love the IP, the character of Tex Murphy as done by Chris jones, and I know that even if the game sucks, I'll still get a good laugh out of it. But $60 for something I have no connection to, and worse, can't even give back... how is that a good deal for all sides? |
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6/01/12 6:50:26 PM#235
Originally posted by Trol1 You may have missed it, but they just gave out 1000s of beta keys. Also, wait for open beta. Every game has one. Edit: Good marketing on pre-purchase sales and then having it sell itself through videos, and positive forum feedback FTW. :) Death is nothing to us, since when we are, Death has not come, and when death has come, we are not. |
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