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At his Gamescom keynote speech, Activision CEO Eric Hirshberg says that the trash-talking between his company and Electronic Arts over Call of Duty and Battlefield, respectively, is bad for the industry. "Competition is of course a good thing. It keeps us all on our toes and ultimately makes the games better. It's healthy," said Hirshberg according to Eurogamer. "But it's one thing to want your game to succeed and another thing to actively, publicly say you want other games to fail." Activision and Electronic Arts – particularly Activision's Bobby Kotick and EA CEO John Riccitiello – have engaged in a public feud over which game will come out on top this holiday season. "As someone who runs one of the biggest publishers in this business," he continued, "I can tell you that I want as many games as possible to succeed, whether we created them or not, because I want this industry to keep growing and bringing in new people." Continuing on this theme, he explained how this kind of in-fighting not only makes the industry look bad, but in his opinion, is overall bad for business. "We all still have a lot to prove in our position in the pop cultural landscape. We still need to stand the test of time. We need to show we can withstand the kind of disruptive change and new competition that we're facing now. The only way to do that is to continue to make great games. We shouldn't be tearing each other apart fighting for a bigger piece of the pie – we should all be focused on trying to grow a bigger pie. If we as an industry act like there's a finite number of games in the world, then there will be." For more on Hirshberg's comments, head over to the full story over at Eurogamer. EA's recent spate of public "mudslinging" over this year's Modern Warfare 3/Battlefield 3 showdown is bad for the industry, so says Activision exec Eric Hirshberg. Speaking in his Gamescom keynote today, the Acti Publishing CEO called on publishers to encourage each other to make great games rather than tearing chunks off each other in the press. "Competition is of course a good thing. It keeps us all on our toes and ultimately makes the games better. It's healthy. But it's one thing to want your game to succeed and another thing to actively, publicly say you want other games to fail," he said. "Recently a competitor of ours was quoted as saying that he wants to see Call of Duty 'rot from the core'. I've been asked countless times to respond to this comment and I've generally chosen not to. My job is to help our incredibly talented, passionate teams to make the best games they can, not to throw insults around at others. But I actually feel this kind of rhetoric is bad for our industry. "Can you imagine the head of Dreamworks animation coming out with a new movie and going to the press and saying that he wants Toy Story to 'rot from the core'," he continued. "It's kind of hard to imagine, right?" Hirshberg went on to argue that if everyone supports one another then the industry will make better games and pull in more punters. "As someone who runs one of the biggest publishers in this business I can tell you that I want as many games as possible to succeed, whether we created them or not," he continued, "because I want this industry to keep growing and bringing in new people. "I believe when someone in this industry does something great, whether they work in California, or Sweden, or North Carolina, or the United Kingdom, it doesn't just benefit their company. It benefits us all." He added that there are plenty of potential customer out there to go around. Make a great game and it will sell, no matter what the competition is up to, he argued. "I believe that as many great games as this industry can make, that's how many people will buy. I say that not only as the CEO of Activision but also as a gamer. "This isn't politics. In order for one to win, the other doesn't have to lose. This is an entertainment industry, it's an innovation industry and, at best, it's an art form. But we're still a young art form. If we were the movie industry the movies wouldn't even be talking yet. "We all still have a lot to prove in our position in the pop cultural landscape. We still need to stand the test of time. We need to show we can withstand the kind of disruptive change and new competition that we're facing now. "The only way to do that is to continue to make great games. We shouldn't be tearing each other apart fighting for a bigger piece of the pie – we should all be focused on trying to grow a bigger pie. If we as an industry act like there's a finite number of games in the world, then there will be." http://www.eurogamer.net/articles/2011-08-17-activision-condemns-ea-mudslinging |
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8/18/11 5:26:52 PM#2
Its good for the industry if it makes the world realize the 4rd incarnation of a reskinned cod4 shouldn't be worth money. |
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8/18/11 5:50:22 PM#3
Activision only wants it to stop so less people will realize how much more an FPS can bring to the table, and how little talent Treyarch/Infinity Ward/whoever they got working on this one actually has. |
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8/18/11 5:51:31 PM#4
WoW and I mean WOW those Activision bastards accomplisht something. I'd rather play Battlefield 3 yes an €A title instead of the fourth CoD 4 rip off with monthly fees on top of it. I hate both publishers but Activision really took over from EA unbelievable. |
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8/18/11 6:14:32 PM#5
meh both companies suck and frankly both games look like crap... how many modern shooters do we really need?? i mean really i fail to see how people can really warrant spending so much money on the same game over and over... i feel like im looking at and playing a F2P game i just spent upwards of 60 bucks for 4 times.... kinda wish people would move away from modern shooters and try something else.. breath new life in to an FPS rather then repeating the same thing ... allies vs axis (usa vs the world/korea/china/russia/hobo down the street/your mom..ect) maybe a CoD based on medievil europe or battlefield 9000000AD.... take freaking clubs and rocks over same old stupid auto sniper camping garbage we have had for the last 6yrs CPU: Intel Core i7 CPU 860 2.8GHz < |
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8/18/11 6:16:06 PM#6
He's absolutely right. Convincing Kotick to shut up may be difficult though. "Any sufficiently advanced incompetence is indistinguishable from malice." ~Greys Law |
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8/18/11 6:16:21 PM#7
well I will pass on both, still enjoying the heck out of Cod 4 |
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8/18/11 6:16:38 PM#8
Originally posted by Ichmen BF3 looks like crap? would love to see what you are seeing....
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8/18/11 6:18:19 PM#9
We used to have innovation and creativity in the FPS world. Now everyone has the same "Me too!!" mentality that we seen in the MMORPG world with it's WoW clones. Why be innovative when sheeple will keep buying the same product over and over?? |
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Erstok
 Novice Member
Joined: 2/06/09
Fanatics are picturesque, mankind would rather see gestures than listen to reason. |
8/18/11 6:18:38 PM#10
Both games ARE crap. If a 90's shooter like Doom can still be played online and modded to this day by folks. A game that's been out well over a decade and has a longer life span then majority of these modern shooters shat out by EA and Activision. Think it's safe to say they suck and are just a block buster hit, not a long term edifice in which future shooters in the genre will look up to and aspire to greatness to be.
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8/18/11 6:29:11 PM#11
Originally posted by miagisan graphically they are great. but who really cares about graphics? oooo wow i can see sweet on his brow as he fires his sniper rifle across the map.... woopy... the games are repeats of repeats. BF1942 was best of all BFs. BF-Nam was alright but not as good as 42.. the rest are crap. CoD was great these new cods... are crap.. you want to play cod or bf... you can play them in any F2P FPS on the market.... there are scores of them out of asia every day... ALL the exact same.. same weapons.. same "story" everything.. i want an FPS that is new.. and different not a repeat EA and activision couldnt make a new game if 30 people spent 5yrs writing the best game in the world and offered it to them for free... they would still screw it up and make it a clone of all their other crap... just look at EA-Sports.. CoD and BF can be summed up as hockey 1000000000000 or football 9000.... upgraded graphics do not make a game great... >>" CPU: Intel Core i7 CPU 860 2.8GHz < |
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8/18/11 6:29:22 PM#12
Battlefield 3 is crap and doesn't look good? If you watch the Gamescon multiplayer video and say this then you just don't have a soul (or don't like fps). Its the second vid in the article.
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8/18/11 6:36:32 PM#13
He has a problem with it because its obvious which game looks better this year. If CoD looked better he wouldnt even give a shit, but since its the inferior game he's worried that all the kiddies will be convinced CoD isnt cool and jump ship and ultimately lower his bottom line. Playing: GW2 |
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8/18/11 6:38:47 PM#14
Originally posted by Aluvius i looked at most of the BF 3 videos.. frankly apart from some graphic improvements it looks like BF2... as for hating FPS... i have played FPS since wolf 3d on 3/25 diskette... as well as duke and doom, im just tired of repeat games year in and year out modern shooters suck. there is no skill with the games anymore. ket out a shotgun and auto sniper = win. may as well play an awp match in cs 1.6.... CPU: Intel Core i7 CPU 860 2.8GHz < |
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8/18/11 6:46:27 PM#15
Originally posted by Erstok BF1942 and 2 still have a decent following, although neither one of them had remotely as many followers as the Dooms. Also, not sure where you get this blockbuster business from, but none of the Battlefield series have ever been, nor have they tried to be blockbuster hits. You can possibly say that BC attempted to go that route, but only because DICE lost their way and fell for the allure of consoles. I am willing to let that whole phase go however, lots of dev teams fall prey to the console disease at one point or another. Few of them recover. Discounting that embarassing run of console titles, the first two (does 2142 count as a standalone game? If it did, then this would be BF4) have always been niche titles. They have never aspired to be anything but, possibly attributable to the fact that DICE isn't an American developer. They are probably aware that their title takes more of a presence of mind to play than a run of the mill Doom-type system, and that there is little point in generating sizeable ad campaigns that try to draw away from someone else's fan base of headless chickens. |
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8/18/11 6:50:10 PM#16
Trashtalk here and there, BF is far superior to any CoD game, there is not much to say here. |
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8/18/11 6:54:36 PM#17
Originally posted by babac Honestly I havent played a Great CoD game since COD4: MW all of these rush jobs once every year like CoD is fucking NFL Madden... It screams money sink. I just hope we dont see the same shit with BF francise now that it should overtake CoD this year. Playing: GW2 |
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8/18/11 7:00:22 PM#18
Don't worry CEO types, the players will do the trashtalking for you.
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8/18/11 7:05:12 PM#19
I used to really love playing FPS's as a break from MMO's, but lately they have been so plagued with hacks it's just not worth it.
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8/18/11 7:07:06 PM#20
Originally posted by Icewhite Astute observation. Witty too. "Any sufficiently advanced incompetence is indistinguishable from malice." ~Greys Law |
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