For me it would have to be the whimsical art style / graphics and the fact that a portion of the gameplay is non-combat based. It also doesn't hurt that the game is going to be partially free. The game overall just looks like it will be alot of fun to play and is something a little different than the usual mmorpgs of late.

I like the MMOs that has none combat skills/professions. It keeps the cities alive, it keeps the social interaction healthy and allows hardcore and casual to interact in the same world.

That game has potential in concept... Now will SOE deliver or fail... time will tell..

The Art, Friends in the company, the Light Heartedness, and the chance for me to just jump in and play a game instead of analyzing it to pieces :)

I just want to be able to jump in and have fun from the start

The Ninja job has brought me to this game. I don't think any other online games, trully have a ninja class in it.

 Being able to swtich jobs on the fly, the whimsical art style, the mini-games to skill up.  Being able to be a ninja, wizard (eventually), demolition derby driver, cook, miner, ect.   All with one character.

The being able to swich Jobs - Love pets trainer and Miner -

The look of the world is great. Just standing around and looking at things is fun!

The emots are realy all funny and the pets tricks are a hoot!

Originally posted by Ponico

I like the MMOs that has none combat skills/professions. It keeps the cities alive, it keeps the social interaction healthy and allows hardcore and casual to interact in the same world.

That game has potential in concept... Now will SOE deliver or fail... time will tell..

The only problem though is none of those professions advocates cooperative play at all. Only combat does. Some of the professions lets you duel other players however but if the trend continues like it is in the Beta right now. People will prefer to compete against the AI. That's how it is now. Finding people to compete against is nearly impossible

Originally posted by j1flaw

The Art, Friends in the company, the Light Heartedness, and the chance for me to just jump in and play a game instead of analyzing it to pieces :)

I just want to be able to jump in and have fun from the start

What they said.

I like the fact that you can just jump in and play without having to worry about min/max gameplay or analyzing a class or playstyle to death. I like being able to chage jobs whenever I want to and just jumping from Chef to Miner to Brawler or whatever. The art and overall feel of the world is cute and fun, and overall, it's a great little diversion of a game.

It's nice to play a game without having to think about it too much, and just enjoying my time in the world. It's fun.

Originally posted by purewitz

The Ninja job has brought me to this game. I don't think any other online games, trully have a ninja class in it.

FFXI has a Ninja job :)

on a side note I'm going to keep my eye on this game but I'm not craving or dieing to jump in at the moment.