I think it's bigger than that they don't understand it. Originally, and for a long time, this game was supposed to release in 2006. Even while in 2006 they were planning to release in 2006.

Alot of information got dumped into the media then. There were class profiles here at MMORPG, dev interviews, trailers and whatever else. When a game gets delayed like TCoS multiple times, I think the hype gets spread over a long period of time. The strategy changes, and instead of building up in a crescendo toward release, the game just kind of fizzles along, dropping info here and there.

I think TCoS team is dedicated to releasing a bug free product, and that's good, but the downside is the marketing can suffer.

Well....I think they should hype it alot more though, this game has ALOT of potential.

Originally posted by brostyn
Hype did an amazing job for Vanguard, D&L and DDO. Am I right?

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Originally posted by kjemper
Perhaps this company does not understand the power of hype.  They really should be "teasing" perspective customers more than they are at the moment.

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WAR has been hyping and giving players more info than any game to date during its construction, and most players love it.

Remember Darkfall? They didnt hype or test their game enough and look where its at now..

The problem with all the hype that Warhammer is getting though, is that it most likely won't live up to it. The expectations for Warhammer are very high and they will get slammed if they aren't met.

When you uncover a gem of a game that releases with moderate hype however, you are excited and tend to be more forgiving of minor issues. Then word of mouth will spread of it's quality, which is much better in the long run, and less expensive.

Hypes attract a different "type" of players .... people that are sensitive to hypes, are also the ones that leave as fast as they joined ... and dehype

The ones that joined because they informed them selves thouroughly, or were informed by others from their experiences with this game are more lickely to stick.

The higher the hype the more stress will be on the developers as the expectations rise exponential with the hype. As long as the developers can handle the higher hype then they should go for it. But if they build it up to high you get the scenarios like DnL, Vanguard, ...

Well, if anyone is looking to spread hype themselves, someone made a Facebook group.

http://www.facebook.com/group.php?gid=2502731735