General Discussion

This Tuesday, Ubisoft and Double Fusion joined forces to offer dynamic in-game advertising in Shadowbane.

Leading independent in-game advertising provider Double Fusion has joined forces with Ubisoft Entertainment, one of the world's largest video game publishers, to offer dynamic in-game advertising within its massively multiplayer title, Shadowbane.

There are two types of advertising models currently scheduled to featured in Shadowbane. The first is short advertisement videos will be implemented in today's update. These video ads will play on three occasions during game play; when a player logs into Shadowbane, when a player exits the game, and during the respawn period after a character dies. To minimize intrusiveness, advertisements displayed during respawn will occur only once every ten minutes. This means that if you die every minute, eleven times in a row, you will only see an advertisement video twice during the scenario; the first time you die and the last time after ten minutes have lapsed.

In future game updates, in-game ad textures will also be added to very few objects in the game world. The exact implementation for this second type of in-game advertising has yet to be scheduled.

Read more here.

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Originally posted by Taera
This Tuesday, Ubisoft and Double Fusion joined forces to offer dynamic in-game advertising in Shadowbane.

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In future game updates, in-game ad textures will also be added to very few objects in the game world. The exact implementation for this second type of in-game advertising has yet to be scheduled.

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Read more here.

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Great now we will have Beer posters nailed to trees and always Coca Cola plastered on the side of a castle wall, Hey why not stick Everlast on the side of my mithril armour to whilst there at it.

It all sounded ok until the in game textures part, that could destroy immersion seeing present day things in a fantasy world. I hope they dont mess this up.

Garrik

It doesn't bother me much at all.I know these games cost a ton of money to produce and maintain,so as long as it doesn' t affect me in a bad way,then it is perfectly all right.People free load on websites everywhere,why not the internet for the most part is free.These sites wil have advertising ,however most people just accept it.

In game textures will look out of place ,may in some cases add humour where humour doesn't belong,but it's up to the designers to place them in appropiate places.Perhaps puting banners on guild houses where gameplay really isn't a factor ,or maybe giving players the choice as to wich advertisement goes on there mounts/ships/guildhall.This would be a brilliant idea as it may fuel battles between advertisers,to encourage more players to use there banners over others.If you look at the over all picture/future of this idea ,it can have some rewarding feedback for the players.Let's say ATI and NVIDIA  want to battle each other over in game advertising and decide to bribe players by offering free giveaways ,like MOBOS/video cards whatever.

I started online gaming way back on HEAT.net a site run by SONY,that was free to play any game they had installed,and let you run your very own game server.Hard to believe but this was an awesome idea and a great place to hang out.There was all kinds of advertising and free giveaways every single day.I think all games should look to encouraging advertising,while at the same time giving rewards to the players for acknowledging or using the in game advertising.I know all of you didn't mind clicking on those 3 website banners just to get to your free emulator ROM,or voting for your favourite website just to get that free piece of software.This idea can benefit all and it should.It may only benefit the players by keeping sub costs down or keeping server bandwidth high or offering more servers to lessen lag for all.The majority of players are intelligent,so it'll be up to the game devs to show the players the positive feedback of this advertising.If there is no positive feedback for the players,then they are treading on thin ice,to keep there fan base from getting distraught.

Originally posted by Garrik

 

 

It all sounded ok until the in game textures part, that could destroy immersion seeing present day things in a fantasy world. I hope they dont mess this up.

Garrik

Not trying to be critical here, but is Shadowbane really about immersion?  Isn't it more about warfare and ganking?  Again, not trying to be insulting here, I was just wondering.  IMO of all the fantasy MMOs out there, this is the least immersive due to the nature of the game mechanics and the point of the game. 

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Originally posted by thepatriot

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Originally posted by Garrik

 
 
It all sounded ok until the in game textures part, that could destroy immersion seeing present day things in a fantasy world. I hope they dont mess this up.
Garrik

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Not trying to be critical here, but is Shadowbane really about immersion?  Isn't it more about warfare and ganking?  Again, not trying to be insulting here, I was just wondering.  IMO of all the fantasy MMOs out there, this is the least immersive due to the nature of the game mechanics and the point of the game. 

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Yeah i know, SB isnt that immersive in an RP sense but when i played it i still felt like i was in a massive war somewhere else, im just hopgin they dont ruin it with stupidly placed ads. Im sure they wont though ;).

Garrik

Originally posted by Nadril

Originally posted by Pewpeat
Do they plan on paying people to play now seeing as how they will be receiving money for forcing their patrons to view commercials during game time?  there is just no escaping it!  personally shadowbane will be erased from my system within 10 minutes of finishing this post along with any other game that decides to follow suit.  

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