This week's Community Spotlight goes to the thread "Pay by Day?" by iicogigen. In the thread, iicogigen wonders if a pay-by-day model would be a good idea:
The basic idea is as it is stated in the title of the thread, you pay by the day.
Basically, the average sub is $15, so we'd make it $.50 for every day that you log in.
I understand the idea would have problems, but every idea does.
As a whole, what do you think? Would you accept this model?
So, what does the MMORPG.com community think fo this? Read on to find out!
Scot notes that concepts such as pay by day, hour, etc, were all tried before we ever ultimately settled on the monthly subscription many of us are used to today:
The concept of pay by day is not dissimilar to Pay by Hour or Pay by Month. Arcade games were close to pay by hour and some early online games used Pay by Hour. Those online games were seen as something of a con though and the monthly fee came to reign supreme. In this new era of Pay to Win (F2P), Pay by Day could be a variable payment method it depends on the overall strategy.Look at SW, first we hear there will be a cash shop then that there will be Goggle in game. So it is the overall price plan and any advertising that players need to look at before making any decisions.
fivoroth isn't fond of any pay by x concepts, even the monthly subscription:
I think that games should only charge you for the box and expansions/dlcs. MMOs charge monthly which I think is the wrong way of doing it. A subscription fee of any kind be it daily, monthly, quarterly or annualy is wrong because it ruins the game with excessive time sinks. Online games do not need a subscription fee. And no my sub fee does not go towards the development of new content.
No sub = no unnecessary time sinks. The MMO crap we are fed these day about server costs and developing of new content (ROFL this one always makes me laugh) is just ridiculous.
Mendel doesn't feel new pay-by-x initiatives would get any traction as MMO publishers are gravitating towards F2P due to the vastly increased revenues:
A potential issue with a Per Month subscription and/or a Per Day (or Per Hour) subscription is that neither of these models work as well as the newer microtransaction models. Companies are moving to F2P with Cash Shops, not because the players are demanding it (quite the opposite on these forums) or it is benefitial for the players, but because the microtransaction model generates more revenue for the gaming company.
Without knowing specific earnings of games that have been converted from subscription to micro transaction models, it may be necessary to have $25-30 as a subscription charge to make the equivilent revenue as the micro-transaction model. Since none of us have the specific financial details, why can't we assume that the companies that have the specific data are making the change to micro-transactions for very sound business reasons.
Subdividing a subscription model into smaller and smaller increments only creates another, finer grained subscription model, not something new. And the subscription model is currently believed to create less income than the micro-transaction model.
And a subscription model with smaller increments (daily, hourly) has much more administrative overhead. Now the company would need to interact with the credit card issuer on the same increments (for a pay-as-you-go system), and record accurate session times for a billing-model. A pay-as-you-go payment system would be very dependent on establishing connections with the credit card company, and many, if not most, credit card companies charge a fee for transaction processing. Can anyone really see gaming companies agreeing to pay a transaction fee and plan to generate a transaction every minute someone is online? No matter how this transaction fee is set (percentage or fixed) or the actual rate (from $.001 upwards), this just comes straight off the top of the company's revenue stream.
I've been around long enough to remember the pay-by-hour days of a variety of online games (Gemstone III, anyone?) and I was honestly never fond of the idea. I like the monthly subscription because it's predictable and easy for me to fit into my budget every month. Living in NYC, it's easy for me to drop $70 just going out to dinner and a movie with my girlfriend. $15/month is a hot deal to me considering what I get out of my money!