Dynamic opening of packs with glows, sound effects. Players can build their own decks.

Earn or buy packs. Around $1 as it's being tested at the moment. 

3D graphics, fully active game board. We want the game for WoW players to be really intuitive. If you're used to playing a mage, you can quickly and intuitively play the game.

Make it simple and intuitive to play but with interesting special effects, fun to watch as players go back and forth.

Set in the Warcraft universe, make it something anyone would play.

Collectible card game, free to play game, Blizzard's first.

Hearthstone: Heroes of Warcraft!

Team 5: Very different, 15 developers, smaller than the SC team. Old School team of scrappy and versatile devs with multidisciplines. Experimental. Doesn't rely on building new tech. Need different type of games. What is the game we'd make?

History lesson....development time for each of the Big 3 Games: WoW, Diablo 3, Starcraft

And so it begins...

Blizzard Entertainment will be making a major announcement at PAX East beginning in about ten minutes. We'll keep you posted about the big news through our Live Blog! Keep your eyes on this spot!