Over the last few days, I’ve been reminded of just how powerful online communities can be, often far surpassing the specific intended uses of the software that allows it to happen. There are literally hundreds of stories that have come out of MMOs of all stripes and sizes of their communities using their game in ways that they hadn’t intended, from hide and seek to impromptu jam sessions and beyond.
Today though, I wanted to talk use my blog to talk about Facebook, and the recent phenomenon that’s been going on in its community.
If you’re like me and are as out of the loop as I’ve been, you’ve probably been wondering about the flurry of status updates from your female friends listing a single color (or pattern), and nothing else.
And, if you’re like me, and are the inquisitive sort, you’ll be wondering what exactly might possess your female friends (who don’t even necessarily know each other) to take leave of their senses all at once.
It turns out that this whole thing is designed to raise awareness for Breast Cancer. It’s a great idea, and shows how effectively online communities can be used to get people on the same page who would otherwise have nothing else in common. I found it fascinating, for example, that my female friends from within the gaming industry are as on board with the idea as are my local friends.
The problem, however, is that before I got inquisitive and started digging on my own, I had no idea what the point of the exercise was. Somewhere in the social network the actual meaning was lost, or buried, and that’s a shame.
So, first, consider yourselves informed as to what it is those ladies are talking about. It’s their bras. Fascinating, no? It’s actually brilliant in terms of awareness raising. If every time every guy thought about a woman’s undergarments, he also thought about this cause, awareness would cease to be a problem.
The thing is, awareness alone is not enough and so, gentlemen, let’s not be outdone by the ladies and their wily bra color statuses. Every time a female friend of yours posts her bra color, we should send a gentle reminder that awareness is one thing, but money for research is another. Let’s play our part in this exercise by providing a link that points people toward either the American or Canadian Breast Cancer Foundations. Look, I’ve even Tiny URL’d it for you.