*World of Warcraft new changes in Catalysm.
You go on these games now and you're in the midst of some war, and some factions are fighting. Is that really appealling though? I mean I do like my war theme in my fps' but mmorpgs? I don't find it all that appealling.
I'll explain why from my view:
1) It's cookiecutter, its mob sent at npc with no character. I mean you have a war, there should be character (WoW at least adds some)
2) Maybe there is a slight yearning for a carebear environment. For instance you take the old wetlands in WoW it was sunny, happy, it was a nice 'leisurely' stroll. No dark, destroyed, destructive, barren environments. I mean Warhammer just looked plain ugly.
3) A war of say gnolls, kobalds, frogloks or something is more appealling than the sort of dark theme. EQ2 at least did this a little bit on the newbie island.
I'm not saying it should all be cutesy but neither the beginnings of Everquest or WoW were environments ravaged by war. So why has everyone gone into a 'war' theme. It has it's place- I mean invasions and soforth that Rift have- nice idea. But have the leisurely and 'happy' side too. Have a look at the massive appeal of Mario and Zelda for instance. You don't see any dull-looking, war ravaged npcs in that.