Originally posted at f13.net where within minutes it was quickly hidden in the Den of Iniquity here:
A long time ago, Electronic Arts was a Tesla of gaming, as it became a player it was bought out by JP Morgans. Rather than innovate, over the past decade EA has 'secretly' been focused on maintaining dominance in retail, through buying up innovative competitors and slyly allowing them to wither away. WoW was a lightning bolt through the heart of EA executive management, but rather than energize the company, it paralyzed them into their stubborn resolve. They've actually convinced themselves that WoW is a temporary trend, and the real innovation will not occur until another decade. Rather than charge into online gaming, the goal for now is still to buy up innovators and half-heartedly replicate competitors to diminish their energy, while at the same time grinding ahead with the old business model.
As for this latest Warhammer 'offer' via Mythic, even a simple Google fight is representative of the misdirection, while a proven online market and franchise is allowed to dwindle to nothing:
The Warhammer trend will eventually follow the Ultmia trend:
Will EA continue to be known as the evil corporation stubbornly set on crushing innovation and competition while heading towards a needed bailout, rather than getting back into the game? Morgan has his uses, but the government will never be convinced to bailout a game company on the backs of Americans.