There is no doubt in my mind that one of the most important parts of any MMO being designed from the ground up now-a-days is originality. With a literally insurmountable host of knock-offs on the market today what the genre truly lacks is an original title to sink our teeth (and time) into. That's not to say that Dwarfs, Orcs, and Elves are out; but it IS to say that the stereotypical cloister of components normally found in a fantasy-based MMORPG simply cannot be slapped into a game and henceforth forgotten about.
Much more to come . . .