Ok yes there is raiding but I'm talking about this situation:
There's a guild, it has all these levels from 1 to 55 lets say. A madeup conversation.
"Anything planned Guild leader?"
Guild leader thinks to himself/herself what guild activity can we do with so many players over so many different levels- it'll be so much easier if everyone was level 70 then we can all do raids.
"People need to level up, we need more 70s in the guild"
People aren't happy with this though so I know I'll do the umpteenth popular mention of raiding crossroads.
"Lets go crossroads!"
Now why is it like this that a Guild is simply a chat channel and a vehicle for finding groups for those that are similar level? Why can't guilds be involving for players at an earlier level? (and be rewarding for them- some people skip say crossroads as it's just a distraction that has no benefit) I know levels is the focal problem here and that could quite easily be another massive debate that are very frequent here, but surely there are ideas for this shortfall in design to make guilds actually guilds..
There was an option back in the day in Everquest where you could be at war with other guilds. Not everyone's cup of tea being pvp-focused admittedly but I wonder why that's not been made more use of. in various mmos. I mean imagine two guilds being at war in a mmo- and people calling in guild chat of rival guildie locations. That is fun and makes the guild more of an exciting and involving unit. There are PVE ideas also like joining up to control say a gnoll population that has got out of control, or to be hired by a city to defend against attacking kobalds.. I'm sure there are other ideas as well.