I am about to pack up my desktop, and as my laptop won't play EQ2, I thought it would be best to unsubscribe before I get charged for July. In order to unsubscribe, I had to answer a security question, and then I was asked why I was quitting (check boxes) and what they could do to keep me from unsubscribing (radio buttons-- I picked "the ability to hire NPC group members" this time. Last time I picked "broader range of avatar customization" or something to that effect). Finally, I was taken to the confirmation page, but rather than a simple yes and no, it asked me if I realized that they'd made many changes since launch, and I picked the "Yes, and I want to cancel anyway" button.
They really, really, really didn't want to let me go. I half expected the doorbell to ring when I pushed the button, with a CSR from SOE kneeling on the doorstep, begging me not to cancel.