Yes, we all loved SWG. I started playing in beta 3. I remember... I got my beta invite the day after i watched A New Hope (had not listened to a SW film in years!). I was not actively playing an MMO back then so it was a welcomed gift.
What got me in SWG was the SW universe (like probably most of us). I honestly did not care of the features and gameplay. It was Star Wars FFS and that is all i needed to get hooked. I was playing a SW game in a settings i liked. The classic SW time line (EP IV V VI). I did not care at all about the rest. That was back in beta.
The game was, even like today's MMOs, launched unfinished (I can probably even mention broken). We keep playing because of the community and our guild. I don't think anyone can say they were playing the game because of the content (especially before JTL). Raph vision was "Let em create the content". It worked to a certain degree.
What went wrong? The inability of the Devs to create content and fix the game. Basically, the absence of wiliness IMO. SW is one of the best IP on the world... how can you not find something to add to you game? At first, they had the monthly story (brilliant idea). It got scrapped after chapter II if i remember correctly. Then, the started to add a couple dungeons here and there (Corvette, DWB and Geolab). But, the worst part of SWG was the holocron (the one that let that stupid idea should have been fired on the spot). IMO, the holocrons KILLED SWG. That is where it started to go downhill. Allowing Jedi in SWG was the biggest mistake ever. If you wanted Jedi in SOE (or the people that kept whining and whining to get it) you should have created the game in using the "new" Star Wars or something ala KOTOR.
Thats the end of part 1, thanks for reading!