A lot has happened to the MMORPG industry ever since the release of titles such as Ultima Online and Everquest in the late ’90s. Business models have evolved. One of the first was the subscription model, often being “pushed” by a free trial limited either by days or character level. In fact, that mode of business still reigns supreme as the 8 million users of WoW can attest.
Fast forward into the “now”.
Today, we can see more and more games that chose the “Free-to-Play” route. This seems an easy choice. But building the revenue on this kind of model is really all about the numbers.