The quest for power is so great in an MMORPG that people often employ other dudes to “pilot” their account. Some even make a decent living out of this. For some games, especially World of Warcraft, there are even both legal and illegal outfits where you can “Power Level” your character or farm for a fee. In some regions, especially cliques in Internet Cafes, some groups often ply the “internet strips” to offer services similar to the above.
Where am I getting at? The point is that “power”, more often perceived to be the highest, the strongest, the richest or the most famous, is a goal commonly shared by many so that they can get followers to “do their bidding”. Much like a “Galactus-syndrome”, to me. (or as corrected by a comment - more like Doctor Doom).