Most online games today are based on F2P or Free-to-Play model. Countries in Asia are more used to this type of business model than Westerners. In this part of the world, F2P games have been hugely succesful businesses. Only WoW has been the exception, most notably in China and Korea where it is bigger than some local F2p MMORPGs.
F2P games are based on “microtransactions”. You get the game for free, register for free and then you’re in. But if you want added value for your character, usually in the form of either a “premium service“; where you get more EXP and mods, or in the more common item mall, you’ll have to shell out cash.
This is where you separate the men from the boys. Those who know what they’re doing, both in terms of running (developing) the game and marketing (publishing) it will excel in getting players to pay.
But why would your players pay? Let’s find out.