WoW is simply wow!
They commissioned White Wolf (makers of the famous “worlds of Darkness”, Vampire and Werewolf tabletop RPGs) to make the official World of Warcraft pen-and-paper RPG product line. Gamasutra discusses the ardous steps behind the making of the WoW RPG.
This has been a long-time dream of mine. The closest thing perhaps was being editor-in-chief of the Ragnarok Ultimate Game Guide. So I guess I can understand the “ardous” part of the process that Luke Johnson of White Wolf and the guys at Blizzard experienced.