Hello Kitty Online is now running several events, including Hello Kitty's Birthday (Nov. 1st) and the finalization of building New York, but the one event that I thought was particularly interesting was the Food for Friends event.
The concept of trading in virtual effort and cash for real money for a good cause is something really worthwhile and very fitting for Hello Kitty Online, given that Hello Kitty has been the Unicef Goodwill Ambassador before (for real!). I would love to see more of that in other games! See the subtext clipped out below...and yes, Happy Birthday Hello Kitty!
Remembering children who are less fortunate, Hello Kitty Online will host an in-game guild contest called “Food for Friends”, in which the efforts of guilds will be translated into donations to charity. Guilds interested in participating will produce raw materials on their farms and craft them into specific food items. Guilds will submit prepared food items to a Game Master. The guilds with the highest contributions will be declared winners. The winning guilds will receive a permanent page on www.hellokittyonline.com, special guild privileges for open beta, and a small feature on their guild including an interview with the guild representative(s) to be posted on official blog and press releases. Based on the total prepared food donated by all guilds, Sanrio Digital will then make cash donations to UNICEF (www.unicef.org ) and the Asian Youth Orchestra (www.asianyouthorchestra.com ).