So I came across this article:
an interesting comment:
So while most of the MMORPG world is watching and waiting for a WoW KO of Age of Conan and Warhammer Online, my eyes are on the gritty powerstruggle that will ensue between Disney's Toontown Online and Sanrio's Hello Kitty Online.
Just from the pure gayness and pop-culture that surrounds Hello Kitty, my money is riding on Hello Kitty.
Well it's great that you like Hello Kitty Online, but in keeping with some of the other posts I've seen, why do you all think Hello Kitty Online is for children first and then for older people later on? I'm not a child (at least age wise), and mosf of the beta players are not children either, infact I did not find any kids there at all, but maybe I chose not to meet them.
My point is, do away with the stereotype that pink and cute must mean it's for kids, it's not Club Penguin, it's not Neo Pets. If you must know, Hello Kitty lovers go for this! And we think ourselves more as the below than as little kids.