After about 7 or 8 years since it was first announced, Fallen Earth (FE) has finally announced it is going into public alpha testing. FE has been very public in saying that the game is feature complete and coming up on content complete, so the actual alpha experience should be more of a bug-fixing and technical exercise prior to launch rather than stuff being added on the fly at random.
Of course, god help FE if players find the existing experience isn't fun, or lacks perceived necessary features. MMOs should wait until they are at a 'launch complete' level before they open the game up to the public, but the risk is that systems that don't work well with a large audience will be too far along to fix prior to launch. But anyway...
FE is using Gamespot as the base to sign up to the alpha. Now, why Gamespot? No official reasons have been given, but it probably comes down to 1) it's a great way to get Fallen Earth known, since the game to date has been practically invisible, 2) it means that someone else handles some of the logistics - this is important for a company running an official forums supported by Google Ads, and 3) it gives FE the chance of future attention from Gamespot editors, who will do probably do exclusive hands-on previews, pre-launch reviews and so on. For a small MMO (it's been small to date, anyway), getting this kind of assistance for promotion and recruitment could be invaluable.
The irony kicks in when a number of players complain that they don't understand the sign-up process, followed by the announcement that the Alpha registration process has been suspended due to "technical issues".
Not quite the coming out party FE wanted, I suspect.
Oh, and I find it interesting that Gamespot currently lists Icarus Studios as the developer and publisher of FE - Icarus publically spun Fallen Earth off into a new company (Fallen Earth LLC), but the fact they haven't even got Gamespot to update their information makes me wonder exactly how separate the two companies really are (in my opinion: not very).