If you have an FE forum account you can go through a very simple path to send someone an FE Valentine's Day cards. Every 1 in 10 Valentine's Day cards will include a beta key so that there is a chance the recipient of the card will be able to get into the FE beta test.
It's a brilliant promotion that will see people (after sending every one of their personal email accounts a VD card) send out invites to friends on the chance they'll get in. Even if they don't get in, it's a good way to raise the profile of FE among a wider group of gamers.
Also excellent is that the process is easy to do and the card image itself fits with FE's genre / theme quite nicely. So, well done to FE for that one.