Okay, so I may have been a bit mean to Fallen Earth (FE) in the past. But I think their latest promotion is excellent.
If you have an FE forum account you can go through a very simple path to send someone an FE Valentine's Day cards. Every 1 in 10 Valentine's Day cards will include a beta key so that there is a chance the recipient of the card will be able to get into the FE beta test.
It's a brilliant promotion that will see people (after sending every one of their personal email accounts a VD card) send out invites to friends on the chance they'll get in. Even if they don't get in, it's a good way to raise the profile of FE among a wider group of gamers.
Also excellent is that the process is easy to do and the card image itself fits with FE's genre / theme quite nicely. So, well done to FE for that one.
My buddy sent me a card and I got a beta key!
Thu Feb 12 2009 9:44PM ReportI sent out some to friends and some of them got in as well.
It was a really smart idea from FE - get players to advocate for them, or at least raise awareness of the title.
Sun Feb 15 2009 7:00PM ReportMMORPG.com writes:
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