There's actually a market out there for gamer snacks and beverages, and Blizzard is now cashing in on the consumers who fall for such products.

This summer, Mountain Dew will be launching a new line of soft drinks called Gamer Fuel. Thirsty gamers who don't care about their health can choose from two flavors -- Alliance Blue (wild fruit) and Horde Red (citrus cherry) -- for a limited time.

Apparently, regular sugary caffeinated drinks aren't hardcore enough for those WoW subscribers. Hell, raiding and PvP were hard work, back when I still played. If only I had some Gamer Fuel back then!