www.escapistmagazine.com/issue/103/13
I honestly wish I could just read a genuine article that isn't heavily seeded with viral marketing. The author of this article is pretty much Turbine's PR specialist. Check out the LOTRO section of the Warcry network, and you can see for yourself. All the "articles" and interviews done with turbine have this author's name on them.
Look at the title of the article. More specifically, look at the subheading of the title where it says "but can they be swayed". That is clue #1.
The first page of the article talks about subscription numbers, and (shock of shocks) the first games to be mentioned are LOTRO and DDO, both Turbine games. Now heres the clincher though. While they use these games supposed dual region subscription counts to counter WoW's non-regional subscription counts... *they don't give any subscription numbers for LOTRO or DDO*. Basically, they are trying to politely discredit WoW by saying "Hey, you may have 8.5m subs, but we count our subs by 2 regions, so nyaa nyaa". Petty yes, but that is par for the course with the Turbine viral marketing strategy.
Page 3. Oh page 3, you naughty naughty page. Filled with much Turbine shine jobbing. "Most recently, Turbine seems to have learned that lesson. Since its launch in late April, The Lord of the Rings Online has dominated NPD sales numbers, and in a recent interview, Executive Producer Jeffrey Steefel was quoted as saying their game was the second most popular MMOG ever"
Turbine seems to have learned the lesson that WoW "taught". By that, it means Turbine basically copied WoW. Now, I'm not saying WoW didn't copy anyone else, but the way its presented, you would think Turbine just buckled down, worked hard to create a great game, and didn't just say "hey, lets copy WoW".
While LOTRO certainly did have the number 1 spot on the NPD sales charts for a brief period, using the descriptor "dominated" is quite misleading, and very poor journalism. LOTRO could have been outselling WoW and WoW:TBC by a very small margin. If that was the case, there is no "dominating". Of course, without real numbers, its merely speculation. However, with LOTRO now falling continually on all sales charts, I think its safe to say that its no longer "dominating".
Ah, and now the holy grail. The Jeffrey Steefel quote of LOTRO being the second most popular MMOG ever. The problem here though, is that Jeffrey Steefel never said that. This is one of the worst spins I have ever seen, and some of the poorest journalism to boot. Those words, "the second most popular MMOG ever" are downright fabrication. Yes folks, you just got lied to.
What Jeffrey Steefel actually said is this: "We are probably the second highest volume ever for an MMO,"
Note the key word in there, *probably*. You can't just take that huge disclaimer out of someones quote and have it retain its original meaning. You know whats funny though, that quote is from an interview that the author did as well. Hmmmm... lotro.warcry.com/news/view/72384-Interview-Steefel-on-Evendim-Features-Subscribers
But wait, theres more. Because even that quote is incorrect. Lets take a look, shall we?
Edit: Finally found it!!
interviews.slashdot.org/article.pl
"We're probably now the second-largest MMORPG operating that was built in the US right now, you know, built in North America/Europe. "
Complete and utter hogwash.