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MMOGness

A continuing blog about all things MMOG and MMORPG. Not just news, stats and templates for the ultimate healer, but in-depth discussion about the games and the community that plays. Why they play, how they play and how it affects their lives.

Author: JJYoung

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Posted by JJYoung Thursday July 19 2007 at 1:03AM
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I found this interesting tidbit on the Gamasutra site. Seems that you casual gamers don't mind a bit of commercial advertising in exchange for free play!

"Survey: 83% Of Casual Gamers Embrace Ad-Supported Games

Survey: 83% Of Casual Gamers Embrace Ad-Supported Games According to the latest annual global survey on casual gaming from Macrovision, 83 percent of respondents said they would be willing to watch a 30 second ad to play a game for free, indicating what the company sees as "an acceptance of alternative business models," that also includes online trials and cross game promotion.

The survey, conducted between June 26 and July 11 and hosted on Macrovision's Trymedia Network, drew the participation of nearly 400 gamers comprising a variegated demographic-- 69 percent were female, for example, and 29 percent were aged 50-60..."



You can read the rest of this article at www.gamasutra.com

I've been happily handing over my hard-earned cash for years to play my MMOG's of choice. But, thinking about it, I'd be willing to sit through 30 seconds of advertisement in order to play my favorite game for free.

And you know they wont be sleepy, mundane ads for constipation meds or toilette cleaners. They are going to be astounding visual candy inviting you to even more options of gaming! It's a vicious cycle isn't it folks? Hehe.

This seems like it may actually be a new avenue of gaming coming our way so we may want to get used to it. Developers are always striving to come up with the "new thing" in gaming and the next generation of gaming may just be free. There are already many free-to-play games out there such as Second Life and others. Most of them have an optional premium account one can pay for and get some benefits that the free players don't see. But this totally free with advertising route just may catch on if this survey proves truthful. The casual gamers make up a very large portion of the MMOG gamer community (whether others admit it or not) and as we get older, the developers will need to find new ways to keep us playing. And they seem to be doing just that...

What do you think? Would you endure some advertisement to kick off your session in order to play a MMOG of the same quality as WoW or EQII for free? Or would you prefer to continue making the game developers rich out of your pocket instead letting the big time advertisers do it for us?

As always, feel free to comment on this. Your ideas and opinions are what makes our community what it is. And until our next grouping....safe and prosperous travels to all.

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Thu Jul 26 2007 12:51PM Report

MMORPG.com writes:
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