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MMO Money Magazine

Writings on the business of fun: Virtual Worlds and Real Money Makes Online Gaming a Big Business. My economic view on the world of online games - without the hype.

Author: Inktomi

Inktomi on Inktomi

Posted by Inktomi Thursday June 11 2009 at 2:37AM
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 It’s 1:43 am and I’m having a bit of trouble getting to sleep. It’s been a long day so far and I have a big day tomorrow. I am just writing to write myself to sleep, plus to vent some frustrations and maybe add a little transparency to myself so please bear with me.

My name?

Inktomi, was a very successful but failed internet search engine company in California. It was also the breakout stock of my stockbrokerage career back in the 90’s. It is also the name of a God in the Lakota Indian folklore, spelled Iktomi, the spider trickster God of the Lakota Indians. He is also depicted as Anansi in the Book American Gods and Anansi Boys by Neil Gaiman. Two books I would suggest to read, a lot of fun and Gaiman is an awesome author. I liked Anansi’s personality, funny, sarcastic and practical; he pulled no punches and got things done, his way.

I am not a bug, my name is Frank, and I keep my last name anonymous for business reasons. I worked on Wall Street from 1995 until 2008 when the good ole economy took my firm (they closed down) and my game store business. I’m not going to get sentimental, it happened and I moved on. I decided to return to school, after having much criticism by my friends and family I decided to leave the brokerage career. Meanwhile I re-immersed myself in games  and have reserves that I use while working on the side at a friend’s shop; I am also a college student who is studying the social sciences leaning toward journalism, sociology, economics, technology and popular culture. I write from the standpoint of a poor college student, it keeps me humble.

On Wall Street.

Funny to think about it but I’m studying the same skills that I used as a broker which came in handy, heck I built my career around watching trends, research and staying ahead of the learning curve. Not easy, and if you want to know what Wall Street is like. Go pvp for 8 hours straight in any battleground, it’s tiring after awhile. That’s why I decided to take a break, and after stepping out of the fishbowl; and to see how dirty the water was made me hesitate to jump back in.

On gaming.

I worked for Funcoland for 3 years as a store manager before stumbling into wall st. I had a great time, made some money and was my first glimpse of the economic power of fun. I liked watching people’s faces light up when they picked up the game that they’ve been waiting for months, and was there for them when they sold it back to me. “This game sucks, why did make me buy it?” they would ask me. I never had an answer; I always felt sheepish and referred to Game Informer magazine like they really were an honest publication. They are rubbish, imo.

The business of games.

During my “adult” career some friends and I opened a real life game store. We specialized in card, board and pen and paper RPG’s. We did well for a few years, however the local ny and world economy sent us into a tailspin and we had to close. In the meantime I met with a lot of gamers face to face, got to know their habits, outlooks, lifestyle and their families. This one father took me aside and told me, “Frank, you are doing something good here. You give these kids that don’t fit in anywhere else a place to fit in.” I’ll never forget the look of appreciation and admiration in that mans eyes. Now I’m getting sentimental.

Why I am so possessed/obsessed/driven by the gaming market? This paragraph is dedicated to Beau Turkey.

Honestly, I can’t tell you. But I will tell you what I feel about the industry; it is going to grow exponentially over the years. The tech is going to enable you to immerse yourself fully into any world you can imagine. And it will all come at a price that we all will be willing to pay. And I'm looking for my niched, since my adult life enables me to see things from the economic side, the social side and sometimes, through the eyes of a little boy that can’t behold the wonder that these companies create.I figure I'll make a carreer out of it.

Over the years I have made some very wealthy people wealthier through investing in technology and VIDEO GAME COMPANIES. I can tell you I have had some serious conversations about video games. When big money is on the line, things that are often laughed off and scoffed get real serious, real quick. Through my writing for MMORPG.Com I get to explore sides of my own, the adult and the boy, I take both seriously. 

I also want to bring a better consumer awareness to a place ridden with half-hearted opinions and jaded attitudes. My blogging is not about me at all, it’s about you: the consumer, the gamer, hardcore  pvp player when the wife is out and the parent that is going to GameStop YET AGAIN for their child.

I write about the business of fun, which is fun for me to write. If it’s not fun, then it’s work and at work someone usually pays you. If I could get paid for what I write while having fun, then I might be set for life.

Ok, I’m getting tired. Mission Acomplished.

Goodnite and play safe,


beauturkey writes:

 Darn it, you've sold me. I want in on this fun business! hehe

 You're absolutely right, I think..this business will be getting better and bigger. I can't wait to see it in 10 years!




Thu Jun 11 2009 3:12AM Report
ssnautilus writes:

Here is an investment tip for you that can possibly make us retire early:

A new game/technology revolution is about to hit the planet this winter:

After 7 years of stealth development they are unveiling in winter 2009. They are bracing for over "100 million subscribers" on launch day!

Service starts in USA and then expands from there.

See this video (1 hour long) to fully understand what this has to offer:

Think: Live TV, DVD/Movies, Gaming, Live eBay, Live Universities/Schools, Live Medical Ops, Teleconferencing, Live Shopping, etc etc. (They are not mentioning these posibilities right now - to prevent panic! eg. This possibly means the death of console systems!)

This has the potential to supercede Yahoo, Google, Microsoft combined!

I want to invest in THIS company! But I hear they are private and no stocks on the market. :( Since you are the broker, perhaps you can sniff them out more appropriately - and can inform us ways to invest in this company (PM me please, please, please!! :) .


Thu Jun 11 2009 6:27AM Report
Kataline writes:

*hugs Sorry you couldn't sleep, I hope your exam goes well. Now you got me reading your stuff all the time now. *wink

Thu Jun 11 2009 11:22AM Report
ivan50265 writes:

Nice to get to know you a little bit.  When the economy comes back I think it would be criminal not to bring back the store.  One could read your heart was really in it. 


Thu Jun 11 2009 10:48PM Report writes:
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