Written by Tommy Luo
Assistant Product Managerwww.PlayWonderKing.com
The Signature Event
Before Closed Beta I launched, WonderKing held its events strictly on the forums. We held an event where users were able to customize their signature using WonderKing images. We were blown away by the amazing submissions. The shading and coloring of the signatures were exquisite and extremely detailed. Just from our first event, we understood that the WonderKing player base would be filled with very passionate people who would participate enthusiastically in our events.
The Master of Control Event
During Closed Beta II, we held an event in a WonderKing map filled with traps and obstacles that would put a player’s character control skills to the test. The first person to reach the goal at the very top of the map would garner an exclusive event cape that wasn’t available anywhere else in the game. As you can see, our user turn-out for this event was incredible. We emceed our first in-game event and had our forum moderators participate as well.
Cool down: Facebook Milestone Event
After Closed Beta II, we had a cool down period that lasted over a month. During this time, we worked on improving various aspects of the game, as well as introducing new features. However, due to the length of the cool down period, we felt that we owed it to our fan base to do our best in entertaining them over this long period of time. We held various events, such as a forum submission of comics related to WonderKing, inviting friends to receive exclusive mounts, and completing a maze puzzle that was made for our players. However, none of the WonderKing events to this day compare to the magnitude our Facebook Milestone Event.
The Facebook Milestone was an event that had a major impact on every player in WonderKing, both new and old. There were multiple milestones and we chose 100 winners per milestone to receive an exclusive cosmetic in-game prize, but if our fan base were to reach 10,000 fans before the start of Closed Beta III, every single player in WonderKing would receive a Shabel Mount that a character can ride to drastically improve movement speed. Over the cool down period, some players were skeptical while many remained optimistic. Users reactivated their Facebook accounts just to contribute in the push for 10,000 fans. Our fan base reached 10,000 with a week to spare.
“They know we can't reach 10,000 fans and that's why they set such an unbelievable prize. If only I can see the shock on their faces if we managed to reach 10,000 fans.”
- Kill3rThird, forum user.
To this day, we are very proud (and a little shocked!) to have reached this goal.
Closed Beta III Events and more to come
During Closed Beta III, we’ve held numerous events. There have been a variety of challenges: survive one minute against the Game Masters in a PvP duel, a hide and seek event called “Seek Your GM,” and many Halloween events that rewarded players with tons of great prizes.
Closed Beta III wrapped up today, November 12th, 2009. We are already in the planning stages for even better events during future phases. We are thrilled to hold events and are delighted to see that our users love to take part in them so much. WonderKing events will continue to be exciting occasions for old and new players alike.