Hype has become as nasty a four letter word as some of the more foul figures of speech we as people tend to use to vent our frustrations.
Just say no to hype
What is hype? Hype is generally something marketing departments create to exaggerate the merits of or importance of their product. So, why do consumers actually buy into it? I often find myself pondering on this thought. Especially when I see people caught up in it to such a degree they start generating it themselves. Nothing is ever as good as a marketing department is going to attempt to lead you to believe.
So what happened this time?
We as consumers need to learn a company wants you to believe more than anything else, their product is worth your money. They'll do whatever they can to lead you to such conclusions. What makes it worse is when we actually start believing what marketing tells us, rather than keeping realistic expectations on what we're about to receive.
When we start carrying the torch in support of a single product, we're doing marketings job for them. This isn't a bad thing for a released product you feel is worth supporting. However, when we're doing it for things we've yet to touch ourselves, we're contributing in a negative way toward the inevitable outcome, disappointment.
But you promised!!!
You know the old saying "hell hath no fury"? That guy must have had video-gamers in mind when coining such a phrase. When we're disappointed, we're really disappointed. Yet, who's at fault for the levels some take that disappointment? Is it marketings, or is it our own, when we let ourselves believe what they say?
Should we not expect something similar to what we've been given over and over again in the past? All games promise innovation, and that new shiny experience. We rarely ever get it though. WHy do we in turn attempt to burn down the establishment everytime we don't?
Slay the foul beast!!!!!!!!
It's up to us to manage our expecatations in a manner where we have an idea of what to expect, rather than an exaggerated outlook on a product. That exaggeration can only come from one place, that's advertising and marketing. If we stop buying into it, we may be let down, but we're not going to be let down enough to start carrying torches and donning evil masks.
Only you can prevent forum fires.
Hope my first blog wasn't to boring, this is really short but I'm just testing the water so to speak.