I'm not really an hadcore PvPer but lately PvP is boring and mostly a gank fest: no more real challenge, no stress of dying or loosing something, no fear of the opponent.
Now on a perma-death server not only you have to be careful but also you should avoid ganking people. This because ganked people have friends and well, things can turn really bad very fast if you play like a jerk.
On a perma-death server you know people by their names and there comes respect, feeling of being part of a community and so socialization.
I saw Dofus implementing that and the server queues are always full (what I'm being said).
They where very clever in their implementation because:
- Leveling is faster
- Drop rates are increased
- In case of death, the opponent can take the victim’s items, Players or NPC alike!
- They display the ranking on their web-site
On these ruleset servers the real PvPers will gather.
I would add even for casual gamers it would be interesting and fun to make an alt here.
Another solution would be some huge death sickness, like you can't play your character for a few hours. Still you would be able to play your alts.