Ok, so I have been playing Warhammer for a while now, and yes, I think it will be my new addiction. I enjoy it to the point of even now I'm wondering what class I'll be playing when it comes back up. Now, first, a little about my past...
I was a Warcraft Addict for a while, playing it every day, and sometimes skipping out on life just to play more. I already know I'll get some drag after saying this, after all, everyone hates warcraft, but plays it all the same because they have nothing better to do. Honestly, When I played, I found more people saying 'This game Sucks' than people actually playing the game. More complaining than playing, if you've played warcraft, is what happens.
Now, as an Ex-WoW addict, I know the WoW-ism when I see it.
(WoW-ism; a form of desiese that is rampant at the moment, where most people trying to take a new game and make it good, like the best guy out there. It's very much so often found these days, not only in video games, but all forms of everything; some people try to paint like the Mona Lisa, others try to make an off-brand soda)
And I see a lot of WoW-ism in WAR. How? The interface is old. It's EQ modified, same as most 3d MMORPG's. Attack and Defense? Pretty basic, like WoW and Etc. As for most of the basic functions of the game, it's Warcrafts system. But that's not what people are tired of in Warcraft, is it? No, people like Warcraft's interface; it just works. So, why fix what is not broke? They didn't.
Now, as for everything else, including most of the quests (You get them the same way, but the pace is twice as fast), all the PvP (You actually level, and you have a second level system for RvR), the Guild system (Been in a lot of guilds, easy as pie to run, alliances are actually able to be formed between guilds, only thing they need is war's between 'em. Don't ask me how, but it would be neat), and everything overall runs smoother, except the character animations. And crafting. And combat from time to time.
All the lore? Yeah, I'm rather new to Warhammer Lore; I played 40k DoW, good RTS, but other than that, Warhammer was unknown to me completly. However, like warcraft, It has a deep ground in the lore, and it keeps to it like a fine guideline. Of course, this is assumption, after all; I mean, I have not heard anybody complaining about the Lore, and what I've read out of my tome of Knowledge seems to be pretty in depth.
So, in the end, with the more obvious, first-to-be-seen things infected with WoW-ism, it will turn many a subscriber away. Too many people take one glance and say 'It's to Warcraft'. But, Warhammer suffers from a new case of WoW-ism; the game may be deformed, a look alike, but on the inside, it remains a unique experince, with a caring team of developers who seem to fix things as quickly as one reports them.
I just have three things to say; Give me my Blackguard, Nerf that Bright Wizard, and Fix Crafting. That is all.
Edit: Why won't it beat Warcraft? Because it's too much like it. To beat Warcraft is not to beat it at it's own game, but to reinvent the Genre entirely, as much, if not more, than warcraft did. It'll die eventually, but it's death won't be the launch of WAR. S'all I'm saying.