A friend of mine, who is a careful mother of 2 children, recently complained to me about the MMO Conquer Online. She let her kids play the game and thought the game was fine for children until one day she logged on the homepage of the game - co.91.com, and found a picture of a girl with her legs opened wide.
When I saw the picture she mentioned, I thought she was a bit over-protective, like other parents. Nowadays kids know far more than their parents think they do. Girls with miniskirts on the street are 10 times more seductive than the picture in question, no need to mention other mediums like TV and movies, which are all full of sex and violence.
On the other hand, I have to admit that sex and violence do sell well, and have become essential elements for game developers to hook gamers. Just Look at how Age of Conan hyped about female characters’ breast sizes, and girls with ridiculously bouncy boobs in Blade & Soul. How can someone with such cumbersome assets possibly heave them around in melee combat?
For Conquer Online, actually its character design was quite conservative. But now the developer started to follow the west and Korean counterparts’ step. The new class Ninja’s design is much bolder than before. Anyway, sex sells, especially in a market which is mainly consist of male adolescents.
In the end, don’t blame the game companies for losing their professional ethics. They just feed their customers what they desire. The true is that we can hardly find an “innocent” medium for kids now.