GamersFirst CEO Bjorn Book Larsson is the subject of a comprehensive new interview at GamesIndustry.biz covering APB Reloaded. In it, Larsson talks about the process the company went through to "save APB" after it went into receivership last year.
Larsson details how GamersFirst was following a Realtime Studios employee blog and discovered how dire the situation was for the ailing company and its flagship game, All Points Bulletin. From there, the interview focuses on the acquisition of the IP, fine tuning the game's balance, responding to the community, customer engagement and more. It's a terrific read!
Read the entire interview, "Saving APB", at the link above.