A forum user on the APB official forums discovered a "VOIP Premium" button on the APB account management page recently, revealing what appears to be the ability to opt-out of having to listen to ads associated with the game's in-game voice over IP (VOIP) chat for a price. Wait, what? Ads? Exactly.
Having never heard of these new ads associated with the games integrated VOIP service, the news understandably stirred an uproar on the forums quite quickly. However, APB Community Officer Toxico detailed the way the ads would work, which turns out to not be as sinister as players may have imagined. That still doesn't change the fact it had to be discovered by players, and was not disclosed upfront.
The gist of it is, you'll hear a short ad for Vivox, the game's VOIP provider, every 3 hours, but only when entering a district. Meaning that if you log into the game for the first time you'll hear an ad, and if you play for three hours and then switch to another district you'll hear an ad, but if you play for three hours or longer and stay in the same district you won't hear another ad until you switch districts again. Of course, for a price, you can opt out altogether.
The crux of users' complaints (outside of not being informed ahead of time) is the fact many players feel it is unfair that they are being charged a subscription and yet still have to experience ads or pay to opt-out of them. A valid complaint, but in the end, these things don't sound too intrusive.
What are your thoughts on the issue? Let us know in the comments below!