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Funcom | Official Site
MMORPG | Setting:Fantasy | Status:Final  (rel 05/20/08)  | Pub:Eidos Interactive
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How Important is Marketing to Conan?

Posted by Jon Wood on Nov 18, 2009  | Comments

How Important is Marketing to Conan? - Age of Conan: Unchained - Age of Conan Correspondent John Humphrey writes this look at marketing and how Age of Conan, a totally revamped game with an expansion on the way, can learna thing or two from Blizzard.

Bringing new players into a product is always important but for a game like Age of Conan, that has launched and fallen flat, but rallied to make changes and additions to the game that bring it more in line with what players were originally expecting, it is absolutely critical to draw new players to the game and old players back. The best way to do this is by getting the word out, and with a new expansion on the way, there may be no better time for Craig Morrison and the team at Funcom to step up the campaign and maybe learn a thing or two from Blizzard, the current kings of MMO advertising.

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